Jessica Huang

Leading the team responsible for defining, optimizing and scaling go-to-market processes and systems with a particular emphasis on metrics and ROI analysis. Owning of database management strategy, lead management process, Marketing analytics, MarTech solutions infrastructure and campaign operations. • Drive the vision, scope, and strategy of the sales and marketing technology roadmap. • Responsible for the end-to-end lead management process from capturing, scoring, filtering, enriching, routing, assignment, and optimization. • Automate and improve data integrity and management initiatives including data quality, governance, compliance, and sourcing strategy. • Lead, develop, and grow a team of Sales and Marketing Operations experts to develop sales and marketing automation strategies that support revenue goals. • Own, assess, refine, and communicate marketing best practices, maintenance of campaigns, and drip & nurture program metrics.

Manage Marketing Operation functions including global Marketing data strategy to support the company’s go-to-market initiatives. Partner with cross-functional teams to design the data governance program, develop supporting processes, and enable capabilities through technology that supports the evolution of Skillsoft into a data-driven organization. • Manage database hygiene and optimization; develop/execute strategy for monitoring and partner with Business Technology to improve gaps in data health and marketing automation performance. • Maintain strategic alignment and compliance with US and international data privacy regulations by collaborating with Legal, Internal/External Audit, and IT leaders. • Lead marketing technology roadmap, implementations, and integration; partner with Sales Ops and Business Applications teams for user adoption & system optimization. • Manage team to execute programs, emails, landing pages, workflows, segments, and reports for all marketing programs. • Enable improvement of marketing automation effectiveness through advanced audience segmentation, journey mapping, A/B testing, and deliverability. • Cut costs, improve user experience and enhance data security by developing tactical and strategic technology roadmaps.

Responsible for areas across the company’s global, enterprise-wide marketing organization focusing on MarTech strategy as well as data quality and governance. Ensure data strategy promotes the performance and visibility across the global business while working with key stakeholders to safeguard the appropriate data ensuring it is captured and leveraged. • Manage the MarTech strategy and roadmap including vendor management and system implementation to align with the company’s strategic priorities and customer experience goals • Lead a global team reporting to VP of Marketing to support Marketing Operations key projects • Oversee global data quality and data governance strategy including data sourcing strategy for marketing • Responsible for merger & acquisition (M&A) system and data migration including change management for Marketing • Drive marketing technology strategy including roadmap definition and execution in collaboration with marketing teams for global rollout • Work closely with data science team to develop and implement solutions and roadmap to support Enterprise Data Platform optimization and adoption for global Marketing • Maintain strategic alignment and compliance with US and international data privacy regulations by collaborating with Legal, Internal/External Audit and IT leaders

Develop and drive the database strategy, vision, and implementation plan for worldwide marketing at Hitachi Data Systems. Lead a team working with Sales and Marketing to build and maintain a global marketing customer and prospects database aligned to the strategic business objectives, as well as industry best practices. • Collaborate across the enterprise to identify new business opportunities pertaining to the use of information assets to achieve efficiency and effectiveness in the marketplace; promote data management, ownership and governance; shift mindsets; represent data as a strategic business asset at the Senior Management level • Build, maintain & support global customer & prospects database including sourcing strategy for use by both field and corporate marketing teams • Key stakeholder in the global CRM, Salesforce migration project defining user requirements, processes, technical implementation, system integration and change management • Develop strategic plan and roadmap for continued enhancements such as contact touches, governance/access, scoring, data privacy compliance (GDPR, CASL), global subscription management • Make recommendations for continuous performance, process, & planning improvements for our customer database including quality metrics and standard health-checks and action plans.

Responsible for developing integrated Marketing Automation processes in support of CRM for all sales cycles. Direct Global Marketing team to optimize lead generation activities with global roll out including partnership, event promotions and drip campaigns. • Responsible for global implementation of Marketing Automation including selection, development, deployment and training 50 worldwide users, 4.8 out of 5 scale user satisfaction rating • Implement Global Marketing Leadership program, driving regional engagement and increasing level of internal visibility and communication • Manage Marketing initiatives for global roll out working with regional and program managers ensuring programs are tied to strategic plan and provide KPIs to executives • Evaluate, implement closed loop Demand Creation programs including lead distribution, lead portal with lead scoring and funnel tracking and real time reporting between Marketing Automation and CRM • Ensure timely lead distribution to the Sales team and monitor/report on lead follow-up resulting in a decrease of the untouched lead rate from 75% to 3% in 7 months

Responsible for 30+ global marketing automation licensed users and Corp installed based Uplift campaign rolled out with 100+ Wins. Manage marketing automation migration projects for three acquired divisions. • Lead a team of 3 resources supporting Global Marketing team including global campaigns, product launch, communication standardization, Marketing inbound inquiry distribution • Drive global best practices for lead generation activities for both Direct and Indirect sales, resulting in 30% increase in the number of qualified leads • Optimize database marketing results through A/B testing. Recommend new tests and new campaigns, design test methodology, and build predictive models

Manage and support 8 regional marketing automation users from training, documentation to technical support. Owner of Corp webinar program and lead 3 interns to support all Corp marketing campaigns and executions. • Responsible for AP and LAmer regional marketing automation application user training and support • Support Product Management team on webinar customer communication, scheduling, registration and customer follow ups – 18 webinars were executed in 2009 • Successfully managed outbound marketing channels, working with marketing managers from strategy development to campaign execution and response analysis for the annual User Day event, resulting in 400 attendees at the tradeshow with $730K revenue

Managed execution of database marketing campaign with multi-channel touches prospective prospects and current customers to generate new business opportunities.