Cintia Tachibana

Revenue Management & Profitability Program Lead | OpCo Brazil Awarded 2024 Global Prize for RMG Initiative - Led 137 simultaneous projects, driving significant profitability improvements. - Oversaw 24+ workstreams, optimizing program opportunities across multiple functions. - 100+ cross-functional stakeholders through a strategic network. - Delivered 50% of the Gross Profit OG for 2023 and 2024 through program initiatives. Digital & Transformation Leadership - Spearheaded strategic and structural projects in collaboration with Analytics & Data Insights teams. - Delivered 8 statistical models that significantly enhanced business outcomes. - Achieved 146% of projected ROI through data-driven initiatives. - Led Big Data and Data Structuring projects to improve decision-making. Insightful Business Analysis - Conducted in-depth competitor analysis and identified key opportunities. - Performed Cash & Carry, Bottler, and Reseller markup analysis to optimize profitability. - Integrated finance and Nielsen data to drive comprehensive performance management. - Launched the "Profit Killers and Profit Makers" initiative to streamline revenue growth. Topline Business Controlling - Managed revenue reviews, performance tracking, and rolling forecasts with 97% accuracy. - Controlled commercial investments, including On/OFF Contracts, Variable Selling Expenses, Price Reductions, and Sales Incentives. - Led the implementation of shared services for Business controllers. - ROI-driven post-mortem analyses for commercial investments. - Annual and 3-Year Strategic Plans - Supported audit processes. - Delivered global financial reports and insights to senior leadership.

- Directly report to VP of Finance - FP&A and BU Finances Director - Support C-level decisions - Restructuring team to lead finance´s protagonism - Establish governance and processes to ensure the greatest value generation - Financial Reports, Operational KPIs , Managerial reports

- Directly report to Credit Services VP and FP&A Executive Director - Explore / Identify business opportunities to leverage the business - Support C-level decision - Improving the process of information preparation and consolidation (SAS/Tableau) - Revenue datamart to better predict revenue and optimize revenue central control - Business case and projects evaluation - Revenue, Opex and Capex budget control - Manage different stakeholders (C-level, Sales, Pre-Sales, Operation, IT and Finance) to administrate business unit targets

Directly report to the Chief Financial Officer - Leadership of a multidisciplinary team for build the 4 year Strategic Plan (2018-2022) – Construction of the New Data Lake and machine learning system (increase 4 p.p. on sales the first 3 month of operation) - Explore / Identify opportunities to the digital transformation of the business -Programmatic Advertisements, User Experiences (UX), User Interface (UI). I facilitated the new site and app interface as a sponsor and with new benchmark ideas and propose the “3 clicks away” logic to the app solution - Participating on a special and multidisciplinary group to build a new business unit to Smiles as the financial leader in this cross functionally team. This project allows me to highly interact with leaders of all departments of the company and relate the impacts between areas. And more importantly be in touch to the last tendency on user experience, user interface and usability for mobile first business - Supervision of the team (2 employees) to elaborate the Monthly financial and operational results reports – Income Statement, Balance, Cash Flow, Operational Indicators - Present the Quarterly report to Finance and Audit Committee and Statutory Committee - Improving the process of information consolidation and preparation (Alteryx/Power BI) and leadership of 4 employees to deliver this new platform - Balance Scored Card team leadership, cross areas targets and multidisciplinary projects to deliver best results - Support External Auditing (Price Waterhouse and Deloitte)

Directly reporting to the region Chief Financial Officer, supporting board decision - Implemented Tableau to best summarize data - Pointed opportunities of region growth by creating a client/region detailed dashboard - Reported consolidation to New York HQ

Directly reporting to the Chief Executive Officer, supporting board decision - Assigned to consolidate financial and operational monthly results of 11 business units with more than 50+ products - Closely monitored +5MM clients current portfolio and +23MM PagSeguro clients - Stablished the main key performance indicators to monitor the E-commerce unit growth - Elaborated benchmark analysis to figure out opportunities and threats to the business. This analysis and the business follow up was presented to the C-level board periodically. Part of this business unit was spun off in 2018 at New York city leveraging US$2,3bi - Daily evaluated Audience performance (ComScore / Omniture) - Studied and monitored programmatic Ads - Advised strategic entry to new markets with M&A of more than 8 companies - Transformed the business analyses and trends by providing new dashboards and cross data analysis - Balance Scored Card leader

Directly reporting to the Chief Financial Officer, supporting board decision - Controlled all the business key performance indicators - Advised strategic business operation - Provided benchmark analysis and peers comparison - Developed a new controlling cost model to the Data Center division to determine the sales price - Cross coordinated interests and deliverables to achieve BSC targets - Coordinated SAP Implementation of finance platforms (CO, FI, AA, PS, BI-IP) - Ensured right payments and expenses provisioning for critical suppliers - Ensured payroll allocation to intangible assets accordingly to IAS - Supported External Auditing (Price Waterhouse and Deloitte)

Directly reporting to the Chief Financial Officer - Supported CVM and BMF/Bovespa supervisions - Ensured investors, brokers and clients support - Joined and assisted conferences calls, releases and presentations - Supported External Auditing (Price Waterhouse and Deloitte)

Directly reported to the Controller - Co-executed implementation IAS for Tangible and Intangible Assets - Conceived a profitability product model - Coordinated SAP Implementation of finance platforms (CO, FI, AA, PS, BI-IP) - Supported External Auditing (Price Waterhouse and Deloitte)

- Prepared financial reports consolidation to the group - Consolidated Financial and Operational book for 12 regions - Assigned to report to press and to corporate HQ - Allocated as key user to SAP implementation

Topics: New technology adoption, Internet adoption and evaluation criteria