Cinnamon Lindelow

Deliver territory wholesale fashion consulting services, specializing in woman’s contemporary wholesale fashion, including specialty and department store growth strategies and merchandising. • Deliver expertise to start up brands to develop business. Manage daily operations and client acquisition. • Specializing in curating and connecting wholesale brands with upscale retailers appropriate for brands aesthetic. Increasing overall brand visibility and sales. Inclusive of specialty stores, large ecommerce sites as well as department stores. • Brand Building and Merchandising; working with brands to ensure consistency across all channels from early inception through production, while identifying market needs, misses, and category penetration. • Able to analyze high-level business needs and assisting clients in implementing overarching holistic sales plans to achieve sales goals or to grow business to meet client’s needs. Inclusive of DTC, e-commerce growth, specialty, and department store penetration.

Report directly to VP Domestic Sales and Merchandising; manage the firm’s largest account – Nordstrom. Handle 90+ Domestic doors, Ecommerce, Canada, and Trunk Club divisions; drive annual sales and profit plans. Track business results; analyze weekly retail reports and by-door financials. Orchestrate special appearances, runway events, galas, and trunk shows. Handle marketing, including look books, merchandising, brand education, online/digital functions, email blasts, and styling. Consistently achieve seasonal sales objectives. Direct and coach Junior Account Executives and Assistants. Manage margin requirements within company’s profit goals. Analyze sales and financial performance to identify and maximize sales. Analyze sales and financial performance to identify and maximize sales opportunities. KEY RESULTS: Propelled specialty division to $40M+ in receipts. Catalyzed a 165% YOY increase in sales (2011 to 2012) Expanded RTW account base from 40 to 91 profitable doors. Maximized sales and propelled profitability. Liaised with design and merchandising teams to tailor exclusive products. Attended prestigious annual trunk club events.

Oversaw 200+ specialty store accounts; managed ready-to-wear (RTW) divisions and launched swim, maternity, and accessories. Cultivated business-by-door depth and new business. KEY RESULTS: • Catapulted specialty store business to $4.2M annually. • Outperformed expectations; increased development within a territory with flat projections. • Lifted brand loyalty/aspiration in a saturated market.