CINDY ZHANG

Marketing Head @ Swatch

About

- Unconventional & Strategic marketing with out-of-box thinking and business savvy- Entrepreneurial mindset with strong proactive executional marcom skills- Creative in brand storytelling and content creation presenting compelling visuals and memorable narratives- Solid PR connections with APAC agencies, earned media, celeb agents, influencers, stylists- Unique understanding of the Chinese, APAC and European markets with a keen eye on the local trends and customers’ behaviors

Country

China

City

Shanghai

Industry

Luxury Goods & Jewelry

Skill

Creative Content Creation, Content Marketing, Strategic Communications, Marketing, Investment relations, Corporate Communications, Content cretion, Project Management, Editorial, Storytelling, Social Media Marketing, Brand Ambassador Management, Event Management, Media Relations, Public Relations, Cross-Cultural Communication Skills

Experience

Marketing Head

Swatch

2026-3 - Present · 7 mos

Shanghai, China

APAC PR Head

Golden Goose

2023-8 - 2026-3 · 2 yrs 8 mos

Shanghai, China

• APAC PR & Events covering 10+ markets (Mainland China, HK, MC, TW, SG, MYR, TH, PH, JP, AUS,NZ) - Manage Ambassador negotiations and relevant projects - Lead agencies and teams (3ppl) to plan and execute PR activities and events - Lead store/pop-up opening event via multiple approaches to drive traffic and boost business • Retail Marketing: communicate with 40+ APAC mall’s marketing teams and leverage mall’s ads resources for event/product push

APAC Marcom Manager

Delvaux

2021-3 - 2023-7 · 2 yrs 5 mos

Shanghai, China

• Marcom Strategy: initiate APAC yearly marketing plan and budget for PR, event, media buy, social media • PR & Event: manage PR agency for press release, media event, Celeb & KOL & Media collab etc. • Social Platforms: manage digital agency running official accounts Weibo WeChat Red with average fan growth 37% per year. • Retail Marketing: communicate with 10+ mall’s marketing teams for event and product push

Senior PR & Brand Manager

Suning

2018-5 - 2021-3 · 2 yrs 11 mos

Shanghai, China

• Media Relations: manage business/government/fashion/lifestyle media relationships to meet company’s branding and commercial needs • Corporate Communications: company management communication, IR comms, crisis management, government event comms (National Congress/CIIE).

Senior Communication Manager

Pierre Fabre Pharmaceuticals (USA)

2017-11 - 2018-5 · 7 mos

Shanghai, China

In charge of three brands’ communications AVENE / RENE FURTERER / KLORANE • Communication Strategy: develop and implement products’ launching and promotion plan • Content Creation: Lead the team to produce assets for retail / digital / PR / E-commerce usage

Managing Editor

The Good Life | Modern Media

2014-7 - 2017-11 · 3 yrs 5 mos

Shanghai City, China

- In charge of the business feature in a French liscensed lifestyle magazine 《The Good Life》 as managing editor. -Content Creation: produce brand stories, CEO&designer interviews, advertorials with shootings etc. -Team Management: in charge of magazine’s operation including license, publication, distribution and P&L.

Personal Assistant to Publisher

Numéro

2011-7 - 2014-6 · 3 yrs

Shanghai, China

• Assist magazines (Numero China and Instyle China) operations including license, publication, distribution, P&L etc • Magazine’s sales and marketing: take care of client’s paid collaborations including advertorial, shootings