Cindy Wong

• Developed and implemented marketing plan to meet 2016 Sales & Marketing goals: -Professional corporate presentation - presenting benefits of technology and scientific data to support claims. -Email campaign strategy & design. -Trade show strategy including objectives and KPIs. -New contact and lead generation strategy. • Improved existing and creating new scientific/marketing collaterals. • Planning new launch of Google Adwords and social media to drive traffic to company website. • Reviewing new product ideas in collaboration with Leadership Team to expand business. • Co-leading website redesign/usability/conversion project.

• Acted as internal BD team member with an oncology and a genetic diseases company. • Reviewed new targets and evaluated target biology, identified and communicated with key opinion leaders (KOLs) and evaluated competitive landscapes. • Drafted and finalized (non-)confidential presentations in collaboration with leadership team. • Contacted partners and facilitated communication with partners from initial contact through (non-) confidential meetings, negotiating pilot studies and term sheets for collaborations. • Effectively facilitated external meetings, managed relationships with external parties (alliances, potential collaborators and KOLs), identified project issues and potential solutions, and drove activities and deliverables in a timely manner. • Developed knowledge in fields of oncology, targeted drug delivery space and genetic diseases.

• Responsible for Abcam's Cardiovascular core focus area: - Led scouting and competitive intelligence efforts for business development activities and proposed new areas and technologies to focus on by constant monitoring of scientific articles, databases and attending conferences. - Proactively built relationships with KOLs to develop and market products. - Developed and implemented new commercial ideas. - Drove and met sales targets by collaborating with Marketing Teams in a variety of initiatives. • Represented Scientific Business Development Department in US Management Team: - Participated in quarterly strategic off sites in the US. - Developed and managed US BD Team. - Managed budgets for US BD Team (FTE, travels, training and collaborations). - Contributed to developing the US office and supporting teams to meet objectives. • Created US New Opportunities Group to support company goal in developing new profitable ideas.

• Responsible for Abcam's Cardiovascular core focus area. • Implemented new ideas to increase work efficiency and/or drive sales.

• Processed customer scientific enquiries and resolved product-related complaints. • Created new ideas to increase work efficiency and/or drive sales. • Attended scientific conferences and technical training courses. • Supported Business Development and Marketing Teams in a variety of initiatives to drive sales.

• Investigated the functions of vascular connexins in the pathogenesis of atherosclerosis. • Managed and trained laboratory staff and students. • Published written results/reviews in peer-reviewed journals/book. • Presented data orally at international scientific conferences and research meetings.

• Examined the functions of cell adhesion molecules PECAM-1 and JAMs at endothelial cell contacts. • Published written results and presented data orally.

• Characterized human single chain antibody fragments against the mucin protein MUC-1, an antigen produced by many adenocarcinomas, for application in immunotargeting. • Prepared course manual, scientific materials, and examination for a phage display theoretical and practical work course consisting of 20 undergraduates.

• Constructed two mouse-immunized single chain variable fragment (scFv) phage antibody libraries for selections against the type-A Clostridium botulinum neurotoxin (BoNT) and type-A C-fragment, the cellular receptor-binding domain of BoNT, to produce neutralizing antibodies. • Managed laboratory activities including supply budget and employee training.