Cindy S.

Client Experience includes AAA(Membership & Insurance), McDonald's, NorCal Toyota, Delta Community Credit Union, Oakland Museum of California Lead the activation strategy and performance media buying campaigns for several large regional brands utilizing Display, Native, Online Audio, CTV, OLV, and OTT channels Executed programmatic campaigns through multiple DSPs (The Trade Desk, Amobee, Amazon), built media plans, and troubleshoot issues to ensure optimal campaign performance Compiled data through Tableau to create and present insightful findings to clients and account teams on a bi-weekly basis Built a robust automated performance tracking report that fed into Google Sheets using BigQuery Mentored associates in managing their tasks/responsibilities, and aided in their training and career growth Partnered with various vendors to create unique deals/audiences (using 1st & 3rd party data) for A/B test campaigns

Client Experience includes Bank of the West and Ecolab Built a deep understanding of the client's business goals and marketing objectives while also transforming them into digital objectives and strategies Assisted with all aspects of the media plan execution, which includes preparing RFPs & insertion orders, planning out the budget tracker, organizing creative specs, setting up campaigns, etc. Strategized with our Data Science team to provide media-driving tactics based on client KPIs to further increase overall brand lift and awareness Presented and pitched fiscal and quarterly plans as well as results of digital ads performance

Being a captain has been a rewarding experience where I facilitated weekly workshops to a cohort of 17 college graduates to help achieve employment. I work with 3 co-captains and provided mentorship to emphasize the company mission and help build new skills through these workshops.

As an Alumni Specialist, I support the COOP Alumni Manager and providing assistance with building out resources for the COOP community. I build relationships with COOP Alumni to provide mentorship and support in their career journey. On a monthly basis, I facilitate in networking events to encourage alumni engagement as well as promote captainship for our Fall and Spring cycles.

As a digital marketing apprentice, I am strengthening my skills in SEO/SEM, Paid Social, Google Analytics to help manage client campaigns. I collaborate with a team of 20 members daily by working on projects to meet the organization's goals.

As a Media Budget Analyst for a large CPG client, I created and managed the budget trackers and reconciliation documents for the Media and Search team on a monthly basis. I work closely with the Finance AP, Media teams and vendors to ensure accurate financial deliverables. On a bi-weekly basis, I lead the finance status meetings with Search team. Client Experience includes The Clorox Company (Burt's Bees, Neocell, Scentiva, Pine-Sol, Fresh Step, Glad, Hidden Valley, and Kingsford)

As an Operations Associate, I assist the CEO and other departments needed by completing administrative tasks. I performed account maintenance, manage bank reconciliation and assist in accounts receivable and accounts payable with QuickBooks. To keep the business running smoothly, I implemented an income and expense flux analysis in order to track any discrepancies that would occur throughout the month and this resulted in solving errors early.

As an Escrow Assistant, I provided administrative support to my Escrow Officer which involved handling sales and refinance files. My daily duties consist of working with real estate agents, lenders, title and clients to ensure closing requirements were met. I also assisted the reception desk by greeting clients, answering any questions, and directed phone calls.

As the receptionist, my duty was to greet clients and show them to their proper beauty station. I kept the salon organized and tidy, as well as properly sanitize tools after each use. I also curated content for social media channels and handled all social media inquiries.