Cindy Stoner

Vice President of Sales for the Industrial division.

Industrial / Home Appliance

Responsible for the global sales development of specialty markets to include transportation, appliance, packaging, building & construction, oil & gas, composites, electrical and aerospace. Sales management responsibility for a sales team of 6 vertical sales managers and directors in North America/Latin America. Took part in the development of many tape and film products resulting in growth of 70MM. One patent pending product that won a distinguished award at the largest boat show in the world and one invention record in the process. Works with corporate account team to develop new opportunities. Developed playbooks for all key markets.

Responsibilities include developing strategies and new product development for specific specialty focus markets to include Marine and composites, covering North America and beyond. Developed business plan for assigned segments Personal sales accountability of large corporate target accounts. Accountable for the development of the sales organization for the education, applications and competition. Develop relationships and set strategy with key distribution partners and co-manufacturers. Creation of literature and training modules for each segment. Evaluate customer research, market conditions, and competitor data and implement marketing plan changes as needed. Compile and interpret significant customer and market sales data to ensure that the company capitalizes on pricing opportunities. Track general business indicators: market share, and competitors' marketing and sales activities. Foster a highly interactive relationship with sales to capture market intelligence and incorporate those changes into pricing decisions (competitive pricing, minimums, rebates, competitor's capacity issues, etc.) Develops pricing strategies and programs to increase overall profits and increase product availability to customers. Researches new distribution channels to increase market penetration. Provides strategic marketing strategies and key product development to increasing market share. Develop advertising initiatives to create interest in brand. Create and publish articles in trade magazines. Responsible for press releases to generate interest in product and brand. Accomplishments Successful launch of several new products resulting in seven figure sales growth. Several published articles leading to the growth and market awareness various products and market segments. Featured on Wall Street TV's Three minute press show. Several successful multi-location corporate agreements and alliances.

Created and executed the strategic sales efforts within the tesa tape industrial sales division. Primary focus markets include appliance, boat building, transportation, corrugated and several others. Territory coverage included Tennessee, Mississippi, Arkansas and Louisiana. Develop, manage and implement key sales and marketing elements including promotions, growth strategies and product/market training for the distribution market. Responsible for gaining specification approvals at end-user level. Develop prospects for new business. Maintain existing business. Recommend marketing programs, market needs, product requirements based on specialized knowledge. Accomplishments • 2006 ~ Generated the highest margin dollar growth for a cumulative three-year period, recognized as the “Pinnacle Club Leader”, the company’s most prestigious honor. • 2006 ~ Pinnacle Club Winner (award for the three sales reps with the highest margin dollar growth for the year) • 2005 ~ Pinnacle Club Winner * • 2005 ~ Top International Sales Contest Winner (Ranked #2 among 1000 global sales force employees) • 2004 ~ Pinnacle Club Winner • 2004 ~ Top International Sales Contest Winner • Recognized as “Supplier of the Year” by a leading marine distribution partner • International Trend Scout • International Application of the month winner. Double coated tape used for sealing cartons.

Implemented the launch and development of the marine segment. Conceptualized and implemented marketing plans, created sales training website, developed consistent communications for all tesa field sales, distribution sales, end-users, market partners and conducted market research to support the business. Developed methodology to allow for technical lab based product recommendations, therefore shortening the sales cycle. Market analysis of key players, success sharing to expand and maximize sales efforts, strategic end-user growth plans, relationship development and brand awareness strategies Drove campaign from inception to completion, including developing a detailed business case specific to the market Alignment with other key manufacturers selling into the marine industry, increasing brand recognition therefore extending the tesa sales force. Secured multi-location agreement with key customers.

Member of a team of sales representatives dedicated to providing manufacturers with various electrical product lines. Responsible for managing sales and developing new business in Tennessee, Mississippi and Arkansas. Provide various insulation products including magnet wire, pressure sensitive tape, resins, adhesives, silicone, fabricated/die-cut parts and many others. Maintain existing business, reaffirming relationships. Develop new business through assertive salesmanship and consistent follow-up. Knowledge of OEM's and industrial trends. Accomplishments Introduced several cost savings ideas and value added service at various accounts, which increased my territory by 25%. Consistently placed within the top 5% of national sales force.

Employed as a sales representative providing hydraulic pumps, motors and replacement parts to heavy equipment manufacturers. Responsible for sales and conducting analysis of potential customers within the fluid power industry. Developed marketing strategies, promotions, sales tracking and explored new areas in which to expand brand awareness and market saturation. Established a network of buyers using an innovative sales approach.