Cindy S.

Senior Global PR Manager @ XPENG

About

1. 8+ years of expertise in brand globalization within the automotive and real estate industries. 2. Work at two industry-leading firms and lead brand development from ground zero to market. 2. Experienced across Asia-Pacific and European markets, driving global PR strategies with cross cultural communication and resource alignment expertise.

Country

China

City

Guangzhou

Industry

Public Relations & Communications

Skill

Public Affairs, 商品推销, 培训, 战略规划, 管理人员, 人力资源, 招聘, 产品开发, 人才管理

Experience

Senior Global PR Manager

XPENG

2025-12 - Present · 10 mos

Guangzhou, Guangdong, China

Work as Global PR Manager at XPENG Motors, with expertise in Global Communication, Overseas PR strategy, etc.

Global PR Manager

BYD

2022-6 - 2025-12 · 3 yrs 7 mos

Shenzhen, Guangdong, China

1. Annual Strategy & Execution: Spearhead annual PR communication strategy for APAC region 2. Aligned with product roadmaps to deliver PR campaigns, media partnerships, and content dissemination. Orchestrated high-profile APAC events, including major product launches and industry summits. 3. Media Relations & Strategic Engagement: Over 100+ APAC media outlets. 4. Crisis Management: Handled 3 S-grade crises (e.g., Japan hexavalent chromium case, India tariff back payment, Australia product recall) and 20+ A/B-grade incidents across Japan, India, Thailand, South Korea, Australia. 5. Built overseas crisis management mechanism and spokesperson systems from scratch for APAC. 6. Authored/reviewed APAC press releases across 18 markets, ensuring timely multichannel distribution.