cindy loh

* Marketing & Communications * Develops marketing & communication plans for the business in support of building/enhancing brand visibility with intermediaries. * As the brand guardian, safeguards & interprets the brand guidelines for regional & local applications across various media & marketing collaterals including trademark matters. * Assesses advertising & sponsorship opportunities to determine which channels will effectively build & raise the Chubb’s brand. * External Communications * Develops on & off-line content for the business to build engagement with external publics. * Identifies key insurance media to promote Chubb’s presence in the region. * Leverages on & offline channels to further the comprehension of the Chubb brand story. * Internal Communications * Deploys different channels of communication to keep employees abreast of organisational developments. * Oversees the regional CSR initiatives to foster cross-functional teamwork & camaraderie.

* Manage key sales, renewal & service-related activities with and for TDI Corporate Sponsor Members * Help win, renew and service clients for the products and services that TDI offers * Support ongoing improvement of the TDI CSM proposition * Day-to-day relationship management with our Corporate Sponsors Members

Responsible for Asia and Singapore Branch's overall marketing budget, strategic marketing planning in liaison with cross-divisions' key stakeholders to ensure execution of global and regional initiatives. Role also encompasses advisory functions in relation to brand governance, product review & collateral management, corporate profiling through social, community and trade events, corporate communications (internal and external engagement), implementation and change communications of various business transformation projects, and corporate social responsibility community initiatives.

Responsible for the Department’s overall budget planning and expense, strategic planning and executio of integrated marketing communication programmes that include corporate profiling and brand positioning through corporate/social events and trade media presence, change communications that drive service and business transformation projects and HR employees' engagement initiatives, business partners' engagement workshops, product collateral management and sales campaigns. A Singapore Lead/Advisor in community service projects for the branch. For the period 2013 - April 2015: undertook additional role in Sales Competency Gap Training Design & Delivery programmes for intermediaries.

* Responsible for the department’s overall budget planning, publicity & promotion, management and delivery of technical insurance training/soft skills programmes for the industry general insurance agents * Administer and deliver certification examinations for industry general insurance agents * Managed overseas diploma and degree in insurance programes (distant programmes) * Collaboration with industry stakeholders on key industry's development initiatives

* Responsible for the Centre’s overall operations and programmes’ management of the International Affairs and Examinations department, a branch of MDIS. * Organise weekly products & services roadshows in Malaysia and Singapore * Provide consulting advice on international distant learning degree programmes to local and overseas students residing in Singapore * Manage sales agency relationship to ensure mutual beneficial business collaboration. (These are distribution channels that brought in students from overseas to study in Singapore; agents are mainly from China, Vietnam and India) * Counsellor to overseas students lodging in Singapore

* Relationship manager responsible in marketing and servicing 5 major commercial banks in Singapore * Responsible for maintaining quality service to our clients * Tailor made Bancassurance products for the respective banks’ credit card customers’ profiles including worksite marketing and telemarketing campaigns. * Responsible for the production of marketing collateral, events planning, sales campaigns management * Best service practices sharing/guidance to staff managing customers and on their operational works.

* Member of Curriculum Development Strategic Committee for the Faculty * Student Projects' Management * Exhibition Planning / Management * Students Admission Administration * Public Relations/Marketing Communications initiatives to drive Faculty enrolment numbers

* Responsible for the Department’s general insurance examinations planning and execution of monthly certification examinations for the industry agents * Overseas diploma and degree distant learning programmes for overseas insurance (CII, AII, Actuarial Examinations). * Work with industry practitioners to revamp general insurance course books * All aspects of marketing communications initiatives and projects’ rollout to promote the Institute’s branding and service regionally and internationally. * Plan and deliver insurance training programmes to help enhance agents’ technical knowledge and preparation for the certification examinations * Organise quarterly achievers’ networking sessions with elite agents * Production of quarterly English and Chinese Company newsletter

* All aspects of office administration and operation * Recruitment of new employees including interviews, staff orientation. * Staff training and development planning * Corporate profiling through event participation and management

More than 20 years in the general insurance industry and has 17 years of leadership and management experience in strategic and integrated marketing communications. Based in Singapore, I oversee the regional marketing, communications and creative design functions in the JLT Asia Office. Development of strategic marketing communications' strategies that will help build JLT's Thought-Leadership brand position in the region, business transformation projects' communication management to facilitate new business initiative and service improvement, internal employees' engagement, external communications and brand management are some of the key responsibiliites under this role.

Pursued a Business Administration Degree Programme; specialised in Marketing

Pursued a Master Degree Programme in Education; specialised in Leadership, Policy and Change Management