Cindy Karamitis
Senior Director, TV & Email Marketing @ Endurance
About
• Accomplished marketing veteran passionate about discovering the perfect combinations of product, creative, media, and audience to deliver customer volume and drive company profits. • Curious listener adept at fostering strong symbiotic partnerships with direct reports, key departments (strategy, business development, sales, product, operations, data analytics, creative), and external media partners to achieve corporate goals. • Enthusiastic self-starter competent at driving growth through testing, innovation, creativity, and disciplined analyses and presenting in-depth insights to C-suite.
United States
New York City Metropolitan Area
Entertainment
Paid Social Media, Marketing Budget Management, Customer Retention, Customer Relationship Management (CRM), Customer Marketing, Marketing Analytics, Customer Segmentation Strategy, Media Strategy, Communication, Customer Acquisition, Marketing, Direct Marketing, Email Marketing, Database Marketing, Direct Mail, Business Development, Digital Marketing, Digital Strategy, Lead Generation, Online Marketing
Experience
Senior Director, TV & Email Marketing
Endurance
Driving customer acquisition for Endurance Direct!
Director CRM
Fox Corporation
United States
CDP Program Director
Fox Corporation
New York, New York, United States
Director Acquisition Marketing
WWE Network
Stamford, CT
• Grow WWE Network subscriber base • Drive 55% improved media efficiency by adjusting flighting, audiences, media partners, and creative • Develop new partnerships with Amazon, Snapchat, Twitter, 2K, and TikTok • Launch marketing of the Free Version of WWE Network to generate awareness, encourage sampling and generate a feeder file for the paid service • Leverage Nielsen's multi-touch attribution model and marketing mix model for media optimization and budget allocation • Boost response through creative collaboration with YouTube & Facebook
Manager
Sling TV
Greater Denver Area
• Member of senior leadership team, driving corporate strategy, team development, C-suite presentations • Annual P & L responsibility of $100MM+, oversaw team (10 employees) • Drove 60%+ of new customer growth through linear television, retail partnerships (Best Buy, Walmart), gift cards, smart TVs (Samsung, LG) and video streaming partners (Amazon, Roku, Microsoft, Google) • Negotiated contracts, increased customer engagement, optimized media performance • Developed new opportunities: partner bundles, hardware placements, sweepstakes, integrated cross channel promotions • Established team centers of excellence to optimize learnings and streamline efficiencies
Vice President
Converge
New York, NY
• Won and managed 10+ client relationships, each with annual billings of $10MM+ • Account lead for blue chip clients including Guthy Renker, The Proactiv Company, Jackson Hewitt, Champion Windows, New York Times, Renewal by Andersen • Grew client budgets within core and new media channels (offline & digital)
Senior Vice President
Novus / Singer
Greater New York City Area
• Annual P & L responsibility of $20MM+ in billings. • Led new business efforts, initiated strategic partnerships, managed 30+ client accounts • Won multi million-dollar clients (Dish Network, The Hartford, Guthy Renker, HP, Citi) • Oversaw Insert Media and Revenue Enhancement teams (8 employees)
Director
Source Interlink Companies
New York, United States
• Created media sales department to optimize monetization of a multi-million name database spanning 70+ consumer publications • Identified, developed, and launched revenue-generating marketing opportunities and programs (MyOwnCover.com, Power & Motor Yacht Loyalty Program, Invoice and Acknowledgement programs) • Conducted sales presentations, industry leadership (List & Database OPCOM/Buzz Founder), ad buys • Initiated internal ‘Best in Class’ training program
Membership/Events
DMA List and Database Council
Selected to serve on the operating committee. Spearheaded industry events for networking and education. New member acquisition.
Director
Direct Brands, Inc. (formerly Bookspan, Doubleday Direct)
New York City Metropolitan Area
• Generated $11MM+ in annual direct marketing media sales profit • Conducted sales presentations, negotiated pricing, led industry events • Budget preparation and revenue analysis • Hired, managed, and consolidated vendors
Education
SUNY Geneseo
Mathematics
Union College
Biology
Cindy Karamitis's Contact Information
Phone
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