Cindy Hsu

Cindy Hsu

Marketing Manager @ SMOBiO Technology, Inc.

About

I’ve always been fascinated by how a scientific breakthrough in the lab finds its way into the hands of a researcher. This curiosity led me from a heavy research background in molecular biology to a Master’s in Biotech Management at Yeshiva University, and eventually to where I am today: driving global growth for SMOBiO Technology. I understand the technical rigor required in the lab and the strategic agility needed in the global market. Currently, I manage business development across North America, South America, and India. My role is a unique mix of strategy and hands-on execution—My expertise spans the entire product lifecycle—from conducting deep-dive market research and competitive positioning to managing international logistics and technical account support. I thrive on solving the "unsolvable" and building lasting partnerships in the biotech space. Let’s connect if you’re interested in the intersection of life sciences and global commerce.

Country

-

City

Taiwan

Industry

Biotechnology

Skill

International Trade, Market Development, Customer Relationship Management (CRM), Lab Reagent, Product Marketing, Tableau, Strategy, Networking, Events, Marketing Campaigns, Self-Management, Presentation Skills, Writing, Critical Thinking, New Business Development, Business Planning, Teamwork, Product Development, Strategic Marketing, Timelines

Experience

SMOBiO Technology, Inc.

Marketing Manager

SMOBiO Technology, Inc.

LinkedIn
2025-6 - 2026-3 · 10 mos

Taiwan, Taiwan

Drive B2B business across North & South America and India through market research and identification of high-potential leads. Analyze sales performance and inventory data to refine regional strategies, ensuring alignment with annual targets and gross margin goals. Spearhead the planning and execution of international trade shows in North America, managing budgets, booth design, and post-event lead conversion to boost brand visibility. Manage US warehouse operations, streamlining customs and replenishment to cut stock-out risks by over 15%. Coordinate with the R&D team to resolve product-related complaints, ensuring high customer satisfaction and continuous product improvement. Acting as a bridge between technical teams and global clients to resolve high-level product inquiries and technical complaints, ensuring 95%+ service satisfaction.

Lucerna

Project Intern

Lucerna

2024-1 - 2024-5 · 5 mos

New York, United States

The commercialization of a new custom RNA production service 1. Led competitive analysis of 15+ RNA therapeutics companies, identifying key market gaps and driving a strategic positioning shift that improved product-market fit. 2. Performed competitive analysis, identifying pricing strategies and market positioning of major players. Developed business strategies and pricing models to estimate potential revenue streams. 3. Assisted in designing a business model canvas, identifying key partners, value propositions, and revenue structures. 4. Analyzed customer segments, focusing on biotech companies and research institutes. 5. Provided insights for marketing and commercialization strategies, contributing to sales and lead generation efforts.

Yeshiva University

Research Assistant

Yeshiva University

LinkedIn
2023-7 - 2024-5 · 11 mos

New York, New York, United States

Research bioluminescent to isolate novel photoproteins and luciferases that can be employed for analytical purposes in biomedicine and biotechnology. Focus on the molecular understanding of the light emission process by bioluminescent reactions and its use in biotechnological applications. Responsibilities: 1. Advanced bioluminescent probe research by 20% through enzyme and calcium probe characterization. 2. Performed 100+ tube luminometer tests using SiriusBerthold(RLU/s) photoproteins analysis, for accurate results. 3. Analyzed 50+ datasets with Excel & SciDAVis to improve data interpretation. 4. Maintained detailed experimental records and updated research databases. 5. Contributed to lab meetings, learned new experimental techniques, and maintained record and research techniques.

Institute of Marine Biology, National Taiwan Ocean University (NTOU)

Research Assistant

Institute of Marine Biology, National Taiwan Ocean University (NTOU)

2017-9 - 2021-8 · 4 yrs

Keelung City, Taiwan, Taiwan

Thesis Title: Molecular taxonomy on the deep-sea shrimp species of the “Plesionika martia” species group (Crustacea: Decapoda: Caridea) - Conducted comprehensive research on the molecular taxonomy of deep-sea shrimp species using COI and 16S molecules, morphology, and evolutionary and population genetics analysis. - Utilized DNA sequencing techniques to analyze genetic sequence data, effectively contributing to the accurate identification and classification of species. - Collaborated with a team of researchers to explore marine biodiversity and provided integral support to my professor's governmental projects, which involved scuba diving and collecting species in their natural habitats. - Ensured equipment functionality by maintaining, calibrating, cleaning, and testing sterility, promoting accurate and reliable research outcomes.

National Taiwan Ocean University

Office Assistant at Institute of Marine Biology, National Taiwan Ocean University

National Taiwan Ocean University

LinkedIn
2017-9 - 2019-7 · 1 yr 11 mos

台灣 Taiwan 基隆市

Administrative Support: My role at the Institute of Marine Biology, National Taiwan Ocean University included tasks such as managing correspondence, answering phone calls and inquiries, scheduling appointments and meetings, maintaining office supplies, and handling incoming and outgoing mail. Support to Researchers and Staff: I provided administrative assistance to researchers, faculty, and staff members.

Department of Aquaculture, National Penghu University of Science and Technology (NPU)

Laboratory Intern

Department of Aquaculture, National Penghu University of Science and Technology (NPU)

2015-9 - 2017-5 · 1 yr 9 mos

Taiwan, Taiwan

Practical Project Title: Completed larval development of “Macrobrachium spinipes” reared under laboratory conditions (Decapoda: Caridea: Palaemonidae) • Successfully accomplished the larval development of "Macrobrachium spinipes," a new freshwater prawn species in Taiwan, through comprehensive observation and management under controlled laboratory conditions. • Conducted in-depth research on basic Decapoda biology, enhancing understanding of key principles in crustacean development. • Demonstrated leadership by supervising fellow laboratory users, providing guidance and ensuring adherence to protocols and safety measures.

National Penghu University of Science and Technology (NPU)

Office Assistant at College of marine resources and engineering, NPU

National Penghu University of Science and Technology (NPU)

2016-9 - 2017-4 · 8 mos

台灣 Taiwan 澎湖群島

I was an office assistant at College of marine resources and engineering, NPU, which was a part-time job in the college. Administrative Support: I helped an Administrative Assistant to handle tasks such as managing correspondence, scheduling appointments and meetings, organizing files and documents, handling phone calls and inquiries, and maintaining office supplies. Event Coordination: I assisted in organizing and coordinating departmental events, workshops, seminars, or conferences. Communication and Correspondence: I assisted department director at College of marine resources and engineering, NPU and the Administrative Assistant to facilitated communication within the department and with external stakeholders. This involved drafting and proofreading correspondence, distributing information to students or staff, responding to inquiries, and maintaining departmental email lists or newsletters. Record Keeping and Documentation: I assisted to maintain departmental records, files, and documentation in an organized and accessible manner. This includes maintaining confidential records, archiving documents, and ensuring compliance with record-keeping policies and regulations.

National Penghu University  of Science and Technology

Academic Tutor

National Penghu University of Science and Technology

LinkedIn
2016-9 - 2017-1 · 5 mos

台灣 Taiwan 澎湖群島

The role of an academic tutor in aquaculture involved providing guidance, support, and academic assistance to students studying aquaculture-related courses or programs. Academic Guidance: I assisted students in understanding course requirements, selecting appropriate modules, and developing study plans. Individual Tutoring: I offered one-on-one tutoring sessions to students, helping them with specific topics, assignments, projects, or exam preparation. Resource Recommendation: I helped students navigate and utilize relevant resources such as textbooks, research papers, online databases, and industry reports related to aquaculture.

Education

Yeshiva University

Yeshiva University

LinkedIn

Biotechnology Management and Entrepreneurship

2022-8 - 2024-5 · 1 yr 10 mos

I earned a Master of Science in Biotechnology Management and Entrepreneurship from Yeshiva University, where I specialized in bridging the critical gap between scientific research and business strategies. This program equipped me with the scientific, technical, and business expertise essential for launching, managing, and commercializing biotechnology products and delivery systems. Through a multidisciplinary approach, I honed the ability to integrate science, technology, and business principles. My training encompassed key areas such as marketing, customer development, and new business development—skills vital for successfully bringing pharmaceutical and biotech innovations to market. This unique combination of expertise enables me to navigate the complexities of the biotech industry and drive impactful solutions from concept to commercialization.

National Taiwan Ocean University

National Taiwan Ocean University

LinkedIn

Institute of Marine Biology

2017-9 - 2019-8 · 2 yrs
National Penghu University  of Science and Technology

National Penghu University of Science and Technology

LinkedIn

aquiculture

2013-9 - 2017-7 · 3 yrs 11 mos

The Aquaculture program I've learned to integrate practical learning and academic research to address real-world challenges in sustainable aquaculture and marine sciences. With a focus on innovation and problem-solving, the program emphasizes advanced techniques, such as sustainable aquaculture practices and marine biotechnology, to prepare students for addressing global food security and environmental sustainability. This foundation not only fosters expertise in aquaculture but also aligns with broader applications in biotechnology, equipping graduates with skills to contribute to advancements in bio-based solutions and marine resource management. I completed the research "Complete larval development of “Macrobrachium spinipes” reared under laboratory conditions (Decapoda: Caridea: Palaemonidae) which was my Practical Project

Cindy Hsu's Contact Information

Email

******@***.com

Phone

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