Cigdem Ziepert

Responsibilities: - Leading & developing a team of 8 incredible IB/OB sales development talents, looking after Central East Europe, South East Europe and Africa Achievements: - Overachieving sales targets with 110%+ - Business Partner of the Quarter Award granted by sales stakeholders - SD Manager of the Quarter Award granted by Sales Development org - Vibe Coding Hackathon Regional Winner Team Captain

- Lead Global planning of Women@'s Showcase Month - Oversee execution of all events and programs during Showcase Month, coordinating communications, execution logistics and tracking success - Conduct post-Showcase Month round-up with learnings for year-ahead

Responsibilities: - Leading the acquisition strategy and operations of LinkedIn Talent Solutions (LTS) in EMEA & LATAM and serving as ‘Trusted Advisor’ for Sales Development Leadership Team - Building the sales plans and quotas, forecasting, monitoring key performance indicators (KPIs), identifying opportunities, and providing actionable insights to senior sales stakeholders to optimize sales performance - Optimizing and automating processes, creating sales engagement rules, resolving operational problems - Partnering cross-functionally with marketing, finance, sales development, sales, other sales strategy & operations and central operations teams to ensure reaching revenue goals - Responsible for managing, hiring, onboarding, and coaching team members Achievements: - Led headcount optimization projects; securing additional HCs to ensure the revenue growth, maximizing the ROI by allocating these resources efficiently - Led new revenue initiatives project, resulting in +8% lead generation - Led a successful pilot, securing additional headcount investment for an untapped opportunity that increases the sales productivity by 17% - Built and standardized the Quarterly Business Reviews - Established governance around performance and vendor management

Responsibilities: - Leading the B2B demand (lead) generation, upsell and cross-sell strategy of EMEA & LATAM for LinkedIn Talent Solutions (LTS) - Partnering with field marketers (e.g. Germany, France), global (e.g. San Fransisco HQ) and other regional teams (e.g. APAC) to ensure alignment and execution of plans - Giving regular updates to senior stakeholders and cross-functional teams (e.g. sales) on the performance and the status of the initiatives - Working closely with sales partners to track lead quality, performance and conversions - Leading the regional organic growth strategy (SEO optimization & web conversion) to improve high intent audience lead conversion rates Achievements: - Tripled the booking revenue coming from organic channels and increased the share of booking revenue from organic channels by 6ppt YoY

Responsibilities: - Develop regional marketing programmes to deepen relationships and drive long-term revenue growth among LTS accounts in-region - Partner with field marketing teams and external partners to execute multi-touch, multi-dimensional programs that support corporate objectives, regional objectives and revenue goals - Generate programmes, tailored to a variety of audiences, to help build LTS customer value, drive qualified engagements within the region, create new opportunities and accelerate existing opportunities - Measure impact to the business and report out to senior stakeholders, including field marketing teams and regional sales leaders Achievements: - Successfully activated biggest virtual event of LinkedIn Talent Solutions - Forward - in EMEA & LATAM Region - Successful launch & activation of LinkedIn Impact 2020 series in EMEA & LATAM region - Built a weekly dashboard to track customer engagements with different initiatives to take timely actions - Increased customer engagement by 20% YoY through high-impact initiatives - Given an additional responsibility of assisting the wider team of ~20 people in setting up goals and measuring the impact of initiatives. Within this additional responsibility, built a SharePoint and created resources for the team so that they can self-serve. - Worked with cross-functional team to build & measure ABM (account based marketing) strategy

Reponsibilities: - Responsible for all business KPIs of Mass PayG customers & high level business KPIs of PayG customers - Responsible for the media and retention/acquisition budget - Lead & coordinate PayG Governance with related departments across the company - Develop PayG yearly initiative marketing plan and long term strategy - 5 direct reports

Responsibilities: - Have 8 direct reports with different experience levels - Design and execution of the end to end life-cycle of 1.5 M Consumer PayG, Billpay and Fixed customers covering acquisition, in-life & churn - BTL GTM campaigns for new product launches - Management & Implementation of umbrella loyalty programs - Digital targeted campaigns to deliver additional revenue, reduce churn & costs - Planning campaigns based on customer insights and analytics & delivering with omnichannel approach Achievements: - Established the campaign structure to utilize machine learning models, cutting number of contacts per customer to half while increasing take rates by ~50% - Broadband churn was reduced by 1.5 pp with a more granular fix churn plan based on analytics and insights - PayG retention campaign take rates were improved by 5 times by changing the campaign approach

Responsibilities: - Product owner of My Vodafone App Penetration & Digital Top-up squads, leading 9 people to reach fiscal year end targets Achievements: - Doubled the number of PayG customers who are using My Vodafone app/monthly - Increase My Vodafone app penetration by more than +10pp - Digital channels’ share increased by +4pp among top up channels

Responsibilities: - Responsible for understanding mass prepaid customers behavior, usage and preferences - Understand customer needs, competitive bench-marking and create an insight framework that will help drive successful commercial and proposition decisions - Define and develop the mass prepaid marketing roadmap based on market and customer insight - Responsible for driving the delivery of the mass prepaid base and revenue through multiple sales channels Achievements: - Launched 2 regional campaigns, resulting in 25% increase in PayG customers who switch to Vodafone

Reponsibilities: - Responsible for all business KPIs of Mass Postpaid customers & high level business KPIs of Postpaid customers - Responsible for the media and retention/acquisition budget - Lead & coordinate Postpaid Governance with related departments across the company - Develop initiative marketing plan - 4 direct reports Achievements: - Continuous investment on newly launched sub-segment “Public Servants” - Continuous investment with the launch of several insight driven features on top of mass postpaid tariff portfolio, resulting in 50% increase in customer base - New celebrity for our ads is introduced with a new sales channel announcement (Call To Door) - Launched the first GSM & Non-GSM Loyalty above the line campaign, that increased promoter scores and doubled the download number of Loyalty application

Responsibilities: - Responsible for Go To Market strategies of Mobile Business Services (M-Finance & M-Health & M-Loyalty) & Overall Vodafone TR Application Strategy & Innovation Process - 2 direct reports Achievements: M-Business: - Led several campaigns, increasing M-Wallet base by 150% - Restructured the M-Health strategy, resulting in 60% increase in M-Health base - Launched several innovative M-Health related products, reaching ~20M PR coverage - Led and established relevant campaigns, resulting in 150% increase in Loyalty application base Overall Vodafone TR Application Strategy & Innovation Process: - Designed the application strategy and the internal application process; governing the application launch decisions - Designed the internal innovation process; governing the innovative idea submission process within the company

Responsibilities: - Responsible for the strategy design & communication plan of newly launched Mobile Business Services (Mobile Financial & Mobile Health & Mobile Loyalty Services) Achievements: - Led the first youth strategic focused prepaid card campaign launch and doubled the prepaid card numbers - Led the launch of M-Wallet product, resulting in 3% penetration in SMP owners within 6 months - Led the go to market plans of M-Health users, resulting in 28% increase in M-Health user base - Launched mobile payment campaigns, resulting in revenue increase by 30% in selected networks - Launched new loyalty campaigns, resulting in M-Loyalty application download increase by 35%

Responsibilities: - Responsible for overdraft product that generates 40% of all credit revenues Achievements: - Planned actions against core churn reasons - Built segmentation on product owners to take targeted actions, improving product sales (Doubled take numbers)

Responsibilities: - Responsible for all business KPIs of ~12mio prepaid customers with ~2bnTL annual revenue. Achievements: - Produced & launched tactical above the line campaigns in order to increase revenue (Monthly top-up revenue increase during campaign period ~4%) - Implemented cost efficiency projects (~8% yearly incremental impact on profit)

Responsibilities: - Responsible for all retention and base management activities of 5.1mio postpaid customers with ~2bnTL annual revenue - Design reactive & proactive retention offers & campaigns - Responsible for up-cross sell activities - Responsible for Premium Postpaid Consumer customers in Customer Value Management Team Achievements: * Produced & launched retention campaigns for postpaid customers and decreased churn rate by 30% in FY11/12**; - Targeted relevant churn risky customers for contracting (40% of base contracts) - Designed targeted proactive retention offers such as delight offers & invoice discount offers - Designed re-commitment process - Prepared welcome & retention tracks for automatized lifecycle management system - Re-designed winback & savedesk processes in order to improve # of retained customers * Responsible for retention budget, churn forecasts and preparing churn assumptions for all business cases * Implemented targeted cross-sell/upsell activities through enhanced channels (10% of all SMS & voice bundle sales); - Increased take rates of SMS channel through; Process & eligibility rule improvements (increased by 30 times) Content improvements - e.g. wording- (increased by 16 times) Improved target group definitions (increased by 8 times) - Channel enhancement projects; Launched first AutoDialer campaigns (take rates vs. SMS ~5 times higher) Implemented first direct marketing campaigns via online channels * Responsible for all Customer Value Management Activities’ of Premium Postpaid Consumer customers; - Designed & launched welcome calls for potential High Value Customers - Planned & implemented healthcheck calls - Lead Pre to Post migration Activities - Designed & implemented inbound/outbound Call Center tariff migration campaigns for retention & upsell - Increased contracted base share with +14pp via outbound calls - Implemented stimulation campaigns for increasing loyalty and attachment

Responsibilities: - Worked at the newly established Customer Retention Department and played an active role in designing and implementing Retention Project resulting in 27% decrease in churn rate - Responsible for the reactive retention & proactive retention processes and offers - Responsible for the voluntary & involuntary churn Achievements: - Designed a web based application to gather cancellation applications from offices and transfer to Call Center - Arranged competence skill trainings for the Retention Office Personnel & Designed web based application trainings for Retention Office and Call Center personnel - Developed and implemented retention specific offers - Developed line transfer campaign in order to decrease churn - Played an active role in the establishment of an invoice reminder team at Call Center. - Designed the system that is used by these agents & redesigned the delayed/unpaid invoices communication plan to decrease involuntary churn - Designed and implemented the contracted campaign called “Konuşturan Kampanya”, aiming to stabilize revenue - Revised suspension process in order to decrease churn due to the reason of “not need line temporarily” - Designed proactive test calls for the high value and churn risky customers - Implemented pilot tests to present non-telco offers to the customers

- Bilkent University Industrial Engineering full scholarship (2004) - Member of TDP (Social Help Community) & instructed students at Mamak Primary School (2004-2005) - Active member of Bilkent Operational Research Club (2004-2006) - Active member of ESTIEM (European Students of Industrial Engineering) (2004-2008) - Member of the ERASMUS German language eligibility jury of Vienna University of Technology (2006-2007) - Member of Bilkent Alumni Association Executive Board (2009-2010)

- 2001 LGS (General High school Exam through Turkey) 1st degree in Antalya, 74th degree in Turkey - 2004 TÜBİTAK (Turkish Science Association) Project Competition 2nd degree at Chemistry - 2002-2003 & 2003-2004 Bornova Table Tennis High School competition, ranked repectively 1st and 3rd.