Ciara (Geraghty) Burke

Creating and delivering a 10-week digital marketing and social media for business course remotely. Throughout the course, students will learn about digital marketing strategies and how to build and promote their brand online.

HidraMed Solutions is a Galway based wound care company that has created the world's first adhesive-free wound care solution for people living with Hidradenitis Suppurativa (HS). Hidradenitis Suppurativa is a chronic disease of the skin that affects at least one in 100 people around the world. While at HidraMed Solutions, I managed the development of two brands: HidraMed Solutions, the corporate brand and HidraWear, the product and customer-facing brand. Brought both brands from initial concept through to launch, with responsibility for social media channels and an international e-commerce website, growing an email list and managing print and conference materials. ● Created emotive content to appeal to various closed groups and HS communities online ● Devised and managed pre-launch awareness campaign and full digital marketing product launch ● Managed directors’ personal profiles to establish HidraMed Solutions as ‘ One to Watch ’ (Business and Finance) and ‘Future-proofing Ireland’s Health System ” (Silicon Republic) ● Maximised budget for advertising spend using Facebook Insights and Google Analytics ● Produced detailed performance reports for board meetings ● Worked with developers to launch an e-commerce website with international shipping ● Targeted leading health care professionals worldwide as part of a product sampling campaign ● Maximised influencer marketing by reaching out to admins of online communities ● Directed photoshoots and sourced models and professional photographers ● Created video content ● Represented the company at meetings with investors and influencers ● Liaised with industry press to create awareness

Create and deliver an engaging and insightful lecture on digital marketing. I teach an intensive two-day course for mature students looking to reskill. I used a mix of academic teaching and practical learning to make the course as relevant as possible to the participants’ current business ventures.

We listen intently, daydream purposefully, think visually and deliver every time. We are Proactive. Proactive Design & Marketing is a reputable and long-standing Irish owned company with an International client list. Our clients span all industries including government agencies, medical devices, engineering, technology, retail, health and wellness brands, events and, food and beverage. They also vary in size and location from small startup companies to international corporations. ● Managed creative strategy, marketing plans and budgets for key client accounts ● Relayed industry knowledge, best practice and technical key metrics to clients ● Conducted detailed keyword research and created exciting and engaging content using the results ● Directed designers on creatives for social media and implemented and monitored the social media campaigns ● Produced detailed monthly performance reports for clients ● Created email strategies to drive results for clients ● Provided social media and WordPress training for clients

● Responsible for all marketing for Tough Mudder Ireland, Run Galway Bay and Portumna Forest Marathon ● Secured sponsorship for events and developed brand activation opportunities. ● Identified, canvassed and recruited corporate teams, gyms and charity groups. This included presenting to the teams to motivate them to participate and give pointers on how to raise funds for their chosen charity. ● Recruited staff and volunteers for events and managed the deployment of up to 200 people on the day. This included health & safety briefings, staff welfare, identifying team leaders and general management on the day. ● Compiled detailed event management plans ● Managed and created content for the RunIreland.com website ● Generated revenue from the website through selling advertising space and social media campaigns to race directors ● Recorded weekly update videos for social media ● Sent a monthly newsletter to database

As the Workforce coordinator it is my duty to recruit and manage enough staff to cover the event. There was over 250 staff and volunteers at the 2016 event. I greet, brief and deploy all of these people and watch out for their well being while on course. When not on site I also do some digital marketing for the brand. Content generation for the posts, videos and blogs is a big part of what I do for Tough Mudder Ireland.

My responsibilities include ensuring that customers experience luxury service, assist them in finding what they are looking for, clean and repair jewellery, make sure the stock is in order and counted for and keeping the counter clean and tidy. A high level of product knowledge is required for this position.

My duties include marshalling at the finish line, directing traffic, overseeing water stations and the catering facilities. Working at the event registration to prepare participant packs and sell the event merchandise which included helping customers to select the right product, handling cash and processing credit card sales. Quote from employer "Ciara is dependable, hard-working and shows great initiative. She remains calm in stressful situations and has excellent leadership skills."

During my one year masters course in NUIG I studied modules such as: Digital Marketing Research Methods Marketing Analytics Digital Marketing Strategy and Management Marketing Performance & Productivity Brand Management Cases in Marketing Management and Strategy Marketing Innovation & Commecialisation Services Marketing Social Marketing & Sustainability Inbound Marketing Strategy As Partial fulfillment of my master's degree, I wrote a dissertation on the topic of 'Online Communitites and How They Benefit and Online Brand'