Chunyan (Eileen) Z.

•       Global Brand Management: Provided full-spectrum IP consulting, including global trademark audits, strategic protection, recognition of well-known trademarks, market monitoring etc..  •       Brand Protection & Enforcement: online and offline anti-counterfeiting campaigns; combatted counterfeit through administrative investigation, evidence preservation, negotiation, coordinated law enforcement, etc.  •       Cross-border Litigation & Arbitration: Participated in legal analysis of complex cases; drafted bilingual pleadings; represented clients before court hearings; enforcement management from start to finish. •       Patent Strategy: Provided patent mining, portfolio management, global patent search and infringement analysis for tech enterprises.  •       Comprehensive IP Management: IP purchases, licensing, assignments, intermediary negotiations, and agreement drafting, covering areas such as copyright, domain names, customs recordal/detention of goods, and geographical indication. •       Business Collaboration: Collaborated with overseas marketing teams, designed customized legal solutions to address client pain points, issued professional advisory reports, and coordinated technical and process alignment across multiple jurisdictions.

•       Multi-jurisdictional Administrative Procedures: Represented clients before CNIPA, EPO, EUIPO, and various European national offices to handle patent and trademark applications, oppositions, cancellations, and invalidation declarations, providing comprehensive legal services across the entire IP lifecycle.  •       Multi-national Technical Layout and Compliance: Managed international patent portfolios, FTO analysis, and infringement risk assessments; provided technical searches and strategic design-around advice for Chinese enterprises expanding abroad and foreign investment entering China.  •       Comprehensive Brand Protection: Trademark portfolio monitoring, customs recordation, anti-counterfeiting actions, IP due diligence; protection for copyrights/domain names/trade names.  •       Legal Drafting: Independently drafted bilingual (Chinese and English) legal documents, including cease-and-desist letters, coexistence agreements, and licensing/assignment agreements. •       Forward-looking Legal Research: Continuously tracked international IP legislative trends; delivered research reports to partners and key clients.  •       International Resource Docking: Participated in industry summits organized by the European Union Chamber of Commerce, the French Chamber of Commerce, and IP Key; established frequent business contacts with collaborating law firms worldwide.  

•       Full-Lifecycle Patent Management: patent drafting, responding to Office Actions, search & analysis; provided legal design-around recommendations for R&D directions through patentability assessments and infringement/invalidity analysis.  •       Deep R&D Integration: Followed R&D projects throughout their entire lifecycle to achieve 0 to 1 technology mining; ensured effective patent protection for innovation points.  •       Intelligence Analysis & Strategic Alignment: Collected and analyzed the patent competitive landscape of domestic and international peers in line with the company’s global market strategy; regularly produced industry intelligence reports to assist management in decision-making.  •       Tech Projects and Compliance Management: Spearheaded the application and acceptance processes for national and provincial-level science and technology projects; ensured legal compliance of projects and the transformation of technical achievements into intellectual property.  •       External Agency Collaboration: Managed relationships with external firms; enhanced the capability to collaboratively handle complex cases.  •       Outside Training: Participated in practical training organized by CNIPA, Shanghai Science and Technology Committee, and external law firms; established a solid practical foundation in both domestic and international patent law.