Chuning Sun

• Supported day-to-day recruitment operations with a focus on enhancing candidate experience. • Conducted candidate sourcing, resume screening, and interview scheduling efficiently. • Provided onboarding support and maintained close communication with hiring managers. • Developed skills in managing multiple hiring needs while remaining detail-oriented and people-focused.

• Researched and segmented fintech companies by business model, identifying key players and trends within each sub-category. Created a comprehensive Excel database to support marketing strategies, including company names, sub-categories, descriptions, and official websites. • Analyzed top fintech companies' business models to identify unique value propositions and competitive advantages, providing data-driven insights to guide future marketing campaigns and positioning strategies. • Utilized strategic frameworks such as SWOT and Porter’s Five Forces to inform targeted campaign approaches, refining audience segmentation and message alignment to increase engagement within specific fintech niches. • Established KPIs to measure campaign effectiveness, including engagement rates, conversion metrics, and customer acquisition costs. Regularly analyzed performance data to optimize campaigns and improve targeting strategies. • Assisted in planning and coordinating multi-channel campaigns across digital platforms, leveraging insights from market segmentation to tailor messaging and formats for channels such as social media, email marketing, and content marketing. • Conducted competitor analysis and gathered customer insights to recommend content themes that resonate with different segments within the fintech industry, ensuring campaigns captured audience attention and drove desired actions. • Delivered 10-page trend reports on fintech industry classifications and new market entrants, empowering the team to adapt campaign strategies based on evolving market dynamics and customer expectations. • Kept track of competitor campaigns to identify successful tactics and areas of differentiation, providing recommendations for enhancing our campaign strategies to maintain competitive edge.

• Developed and executed promotional campaigns, influencer marketing, and customer loyalty programs, resulting in a 12% increase in website traffic, a 15% increase in repeat purchases, and a 10% increase in customer retention. • Created and managed content for the website, including product descriptions and blog posts, leading to a 20% increase in website engagement and a 15% increase in organic search traffic. • Established email campaigns and newsletters, contributing to a 13% increase in qualified leads. • Optimized inventory levels and order fulfillment processes, reducing out-of-stock items by 10% and increasing on-time delivery rates by 3%. • Generated accurate product listings and descriptions, reducing product returns and replacement requests by 7%.

• Prepared lecture materials for over 15 courses and conducted research for 5+ classroom projects per semester, leading to a 15% improvement in class participation. • Maintained accurate records of student performance and attendance, achieving 100% compliance with academic policies. • Provided personalized support to over 50 freshmen students, effectively reducing anxiety and homesickness through targeted activities and counseling sessions.

• Boosted website traffic by 12% and conversion rates by 7% by implementing a comprehensive digital marketing strategy, including SEO, social media, and influencer marketing. • Increased social media engagement by 30% and followers by 23% through a content calendar and engaging graphics. • Analyzed customer data to identify trends, resulting in a 10% increase in average order value and a 5% increase in conversion rates.