Chui Lin Tan

As Account Director, I steer and supervise the team to execute the project, respond to bids, etc., and provide strategic direction to oversee the whole project. I also developed and grew Huawei’s market share in one of the major local financial institutions. Approach businesses to offer valuable sales solutions and provide suggestions on service improvements. Direct all activities within the account. Implement a strategic business plan that enables new clients' onboarding and performances, expands the market share, builds global reach, and propels growth Develop new strategic plans and policies to bring the visions to reality, including setting clear aims and objectives and comprehending the upcoming expectations for business growth, both in the short and long run Trained & monitored team members’ performance to ensure efficiency in operations and meeting individual & group targets—demonstrated prowess in providing operational leadership to confirm achieving companies’ missions.

As Regional Business Development Manager/ Account Manager, I developed and implemented strategic sales plans that drive new and existing account revenue growth within the financial sector in Southeast Asia region. Handled top major Financial Institutions specifically in the regions of MY, SG, PH, VN & Thailand. I have also supported the Regional Director in developing channels to expand coverage in new markets.

Responsible for managing a portfolio of key accounts, and for delivering client-focused solutions based on customer needs. Also in charge of maintaining a strong sales pipeline through effective relationship building and account management. Identifying and assessing client's critical needs. Identifying short and long term growth opportunities. Forecasting and tracking key account metrics. Keeping up to date with market trend and competitors' activities. Conducting regular business reviews with stakeholders. Key achievements Strategised a product solution to suit client's need and converted few major banks to implement the solution suggested.

Responsible for managing commercial relationships with existing clients. Proactively contacting clients to maintain a consistence high level of service delivery, whilst at the same time constantly striving to identify new business opportunities with them. Write and present business proposals to established prospective clients. Managing an assigned portfolio of clients. Retaining them as clients and further developing these existing client relationships by consultative selling and recommending products and services to meet their needs, coordinating with other groups/ areas to create the best solutions for clients. Cold-calling prospects to set up a meeting for presentation. Key achievements Built new accounts and maintained relationships with existing customers.

• A front line sales and service role within a busy branch of this popular timepiece retailer, focusing on maximising revenues through building strong customer relations and influencing purchases. • Directly engaging customers to understand their individual requirements and budgets, creating rapport and presenting a range of suitable options to secure sales in a non-pressurised manner. • Delivering the highest quality of service to secure repeat business and client referrals. • Efficiently carrying out operational duties including stock replenishment. • Visual merchandising, creating attractive displays to promote key lines and utilising marketing collateral and point-of-sale materials in line with defined display standards. • Manning the cash-desk, handling refunds, exchanges and mail orders. • Complaint handling, protecting brand reputation and securing positive outcomes for all parties. • Utilising a variety of CRM programs to access customer details and databases. • Daily reconciliation of takings, carrying out record-keeping and banking duties. • Promoting the business through the use of social media platforms and networking. Key Achievements • Continually exceeding targets in terms of sale performance and customer satisfaction. • Commended formally by management in recognition of excellent service. • Interacting with and securing sales from international customers utilising multilingual skills. • Proactively made suggestions for improving day-to-day operational efficiency and improving customer satisfaction, which were acknowledged and implemented by the business.

Primarily assisting with devising, executing and measuring effectiveness of initiatives designed to increase student uptake and enrolment on courses run by the Faculty of Applied Science. • Sustained UK undergraduate recruitment and expanded international postgraduate recruitment by taking an intelligent and proactive approach to promoting the Northumbria University. • Identified, maintained and developed strategic partnerships with other educational establishments and related third-party agencies both within the UK and abroad. • Strategised approaches in order to attract international students, including acquiring and collating international student reviews for publication online, issuing invites to partner universities and other relevant agencies to coordinate tours. • Designed and developed an attractive and informative poster to promote the faculty which was actually used, distributed throughout the campus buildings and utilised at events. • Provided strong support at every phase of the student recruitment process. • Monitored, evaluated and reviewed the marketing and communication activities to identify trends and understand approaches securing the best return on investment. • Tasked with creating information and activity packs for primary and secondary school pupils to promote the importance of nutrition and food science, demonstrating the impact that correct approaches and decisions applied in childhood can have on later life. Key Achievements • Conducted market research regarding applied science programs to generate and screen new ideas for successfully recruiting more new students. • Contributed to increasing student uptake through enhancing relationships with third parties and developing collateral and media content to promote the courses on offer.