Joanne Leung

Assistant Manager, Growth Marketing @ MoneyHero

About

We rely on different products everyday. Have you ever thought of why you choose that very specific product or specific model? So here comes marketing. I started my career in sales & marketing in a Japanese F&B group. The group itself has 5 brands in Hong Kong with more than 20 restaurants while the mother company is a Japanese F&B giant. I currently work under IT dept as a team member of digital marketing in a local property developer. I had to wear many hats due to the small team size. We are literally the internal creative marketing agency. Aside from my broad skills, I fill the gap perfectly between the technical side and marketing creative ( I love tech things so much and with strong computer skills ). In my future career, I would like to help my team to work smarter with my innovative ideas and communication skills, and to grow the product in terms of marketing. Ultimately, I want to educate the audience, to improve people’s experience with the product and spread positivity with the firm. I’m well-versed in planning and development, presentation and communication, execution, reporting and documentation. I love reading newsletters about the latest design, computer interactive and marketing trends. If the intuition tells you ‘This candidate will be a good fit!’, feel free to reach out to me via Linkedin or email (chuiyanleung@gmail.com). ------------------------ Competencies : Content marketing, Social media management, Marketing performance analysis, UXUI development, Effective communication, Pitching and presentation, Adobe software suites, HTML5, MS Offices, SEO/SEM Marketing, Google Marketing Tools, Workstream optimization, Creative problem-solver, Cooperative while Self-sufficient

Country

Hong Kong SAR

City

Kowloon

Industry

Marketing & Advertising

Skill

Critical Thinking, Prompt Engineering, Attention to Detail, Growth Marketing, Digital Marketing Innovations, Marketing Analytics, Marketing Campaign Management, Email Marketing, Customer Relationship Management (CRM), Braze, HubSpot, Social Media Marketing, Web Design, Matterport 3D, Chatbot Development, Process Automation, Email Design, Media Buying, Social Listening, Marketing Strategy

Experience

Assistant Manager, Growth Marketing

MoneyHero

2024-10 - Present · 2 yrs

Senior Marketing Specialist

MoneyHero

2022-7 - 2025-3 · 2 yrs 9 mos

Hong Kong SAR

- Oversee all Personal Loans related marketing and growth strategy - Owner of customer engagement platform and related strategy - Coordinator of different internal teams to drive the business - Management of the whole vertical,campaigns, promotions and marketing touchoints - Performance analysis and optimisation of products on our websites - Ultimately to grow and scale Hong Kong business by driving revenue and profitability

Marketing Promotions Specialist

MoneyHero

2021-8 - 2022-7 · 1 yr

Hong Kong SAR

- Oversee all marketing activities in of loans & virtual banks ₋ Strategy plannig and sub-vertical portfolio management ₋ Coordinator between creatives, content, performance, eDM team ₋ Manager of campaigns, promotions and marketing touchpoints ₋ Analyst on products, business performance,competitor and overall market

Marketing Communications Officer (Digital Marketing)

Hip Shing Hong (Holdings) Company Limited

2020-7 - 2021-7 · 1 yr 1 mo

Hong Kong SAR

- Provide UX/UI insights to initiate landing page improvement, website revamp and eDM - Plan and execute content marketing, not limited to performance monitoring, content direction - Coordinate IT and digital related projects and fill the gap between technical team and marketing creative - Strengthen online presence with SEM , Facebook Ad and website revamp - Cultivate a data driven mindset within the organization and to improve online data analysis, SEO, SEM and documentation - Media buying for the Victory Avenue Project --------------------------- Ad Improvement : Results +139% YOY, Cost per action -67% YOY Projects : Victory Avenue Residence, Matterport, Website revamp, CRM, D-biz , social listening, chatbot

Senior Marketing Officer

Watami (China) Co.,Ltd

2018-7 - 2020-7 · 2 yrs 1 mo

Hong Kong

- Plan and execute content marketing, not limited to performance monitoring, content direction - Coordinate CRM campaigns with Malls and Credit Cards, involving more than 10 loyalty programs - Grow online presence by setting up Google Business, Google Analytics, SEO and regular content management - Execute the redemption mechanism and design its communication materials. --------------------------- Group Website user +43.16% YOY in May2020, Pastaholic Instagram Followers +130% YOY in Dec 2019 Projects : New brand launch (Hannosuke), Google Business, Food ordering system, POS management, Japanese movies cross-sell campaign, LKF Japanese Carnival, Facebook Automated responses, Branded merchandise (Red Packet etc.)

Graphic Designer Part time

Slick Case

2017-9 - 2018-5 · 9 mos

Kwun Tong

- Marketing materials editing and creating (eg. EDM, thumbnails, visual ads, products, GIF, animation) - Product shooting (photography and video) - Cooperate with marketing team with their projects (KOL projects, promotions, scene video shooting) - Marketing research for ideas and products - Brainstorming for ideas and create possible story boards - Assist in and be exposed to tools of marketing analysis (eg. Results of A/B test, audience responses)