Chuan WEI

Oversaw the establishment and growth of an e-commerce platform, increasing annual online revenue by 150% within the first year through strategic marketing campaigns and enhancing user experience. • Managed Huawei products online go to market strategy: Led consumer and competition analysis, formulated pricing, promotion, and product life-cycle management strategies. Boosted life cycle sales of key products by 500%. • Planned and managed the annual business plan and budgeting for the Huawei online store. Achieved a 100% increase in ROAS and drove significant growth in sales conversions. • Developed and executed digital marketing strategies, overseeing owned media (apps, websites, emails, social media profiles), paid media (social media, influencer, affiliate, display ads) Managed content and expanded partnerships, increasing daily traffic by 300%. • Initiated an omni-channel strategy, collaborating with the offline team to develop data integration plans, customer loyalty programs, and personalized promotions. Increased customer retention rate from 2% to 5%. • Lead Project management for HUAWEI Store internal digital transformation projects, new product launches and promotion campaigns. • Managed and mentored a high-performing operations team, driving process improvements in operations, service, and logistics. Led the improvement of UX and UI on the website and app, enhancing overall user satisfaction and engagement.

Proven track record of managing key accounts and driving significant sales growth in the Shandong market. • Spearheaded product marketing strategies for leading retailers such as Gome, Suning, and Dickson, resulting in a 40% increase in channel sales. • Effectively negotiated resource allocation and business policies, ensuring optimal product placement and competitive pricing. • Conducted comprehensive market analysis and scenario planning to anticipate market trends and optimize sales strategies. • Closely monitored retail store performance, ensuring consistent execution of marketing plans and achieving top-tier sales positions.

Spearheaded a cultural shift and performance evaluation transformation, driving a 58% employee engagement campaign. • Participated in the change management of company core value and performance evaluation transformation, conceptualized, and executed engaging workshops (offline) and online contests, while also supporting the HRBP team with the new evaluation process. • Assisted in Talent Management by developing the process for Individual Development Plans, providing guidance and support in coaching, and training initiatives, conducting candidate interviews, and gathering feedback to generate reports and suggestions. • Enhanced internal communication and information dissemination by HR content marketing in both English and Chinese. Conducted meticulous monthly data analysis and reporting, presenting insightful findings to the HR team.