Chris Wilson

AdTech · Publisher Monetisation · SME Visibility · UK, UAE, Canada, Australia → Launched a dual-sided AdTech platform across four international markets, creating guaranteed editorial publisher revenue with zero operational overhead for news partners. → Built commercial model for Advertorial.co.uk connecting growth-stage SMEs with premium publisher placements generating permanent, high-authority SEO backlinks and compounding search presence. → Designed a turnkey publisher revenue programme requiring no new headcount, no workflow changes, and no financial risk. A frictionless incremental income stream at scale.

PUBLION GROUP LIMITED operates as a media and advertising incubator. The Group is established to develop, launch and scale multiple digital advertising businesses with recurring revenue characteristics. The company provides centralised infrastructure including relationships, commercial frameworks and operational systems, which are deployed across its portfolio businesses.

Senior executive overseeing partnerships, product strategy, technology expansion and commercial performance across Africa and international markets. AI, AdTech & Product Leadership • Led commercial adoption of AI-enabled technologies from Blis (predictive modelling, geospatial AI, NLP, generative-AI planning) and Silverpush (AI contextual video, brand safety, cookieless intelligence). • Embedded AI-powered segmentation, audience modelling and outcome-based planning into client strategies across Mobile, CTV, DOOH, Retail Media and Desktop. • Positioned AI capabilities as a differentiator, increasing platform competitiveness and accelerating enterprise adoption. Commercial & Revenue Growth • Delivered consistent YoY revenue growth through strategic partnerships and product expansion. • Achieved 25% market growth by launching new AdTech products with 100% KPI attainment. • Improved ROI through transparent financial frameworks, improved planning discipline and client-centric optimisation. Global Partnerships & Market Development • Launched Blis (2016) across Africa and Criteo SA (2023), unlocking new revenue streams and retargeting capability for the region. • Built high-value alliances with enterprise brands, media owners and global technology platforms. • Supported global expansion into USA & Africa with onboarding, training and partnership activation. Operational & Leadership Impact • Enhanced P&L governance, forecasting, performance reporting and financial control. • Built, mentored and scaled cross-regional teams aligned to aggressive growth and innovation goals.

As the Global Advertising Director at Mobiclicks, I've been instrumental in shaping the organisation's trajectory by spearheading strategic partnerships, fostering innovation, and driving sustainable growth across dynamic markets in Africa and the USA. With a relentless commitment to excellence, I've led cross-functional teams to deliver unparalleled value to clients, positioning Mobiclicks as a trailblazer in the advertising industry. Launched Blis in Africa with the opportunity of offering better audience and location technology to the African market. My tenure at Mobiclicks has been defined by a relentless pursuit of excellence, strategic foresight, and unwavering dedication to driving sustainable growth and client success. I am proud to have played a pivotal role in shaping Mobiclicks' journey and look forward to continuing to drive innovation and deliver value in the ever-evolving landscape of advertising and marketing. - Engineered and executed strategic partnerships that have propelled Mobiclicks to new heights, resulting in substantial revenue growth and expanded market presence for our platforms Mirrors contextual for YouTube and Audience Segmentation for Blis. - Increased revenue growth by 40% through strategic partnerships and innovative advertising solutions. - Championed a client-centric approach focused on delivering tailored solutions that drive measurable ROI and exceed client expectations. - Led the development and launch of innovative advertising products and solutions that have disrupted the industry landscape and positioned Mobiclicks as a leader in innovation. - Fostered strategic collaborations with global brands in fast-paced environments, effectively navigating diverse stakeholder landscapes and ensuring alignment with client objectives. - Cultivated a culture of excellence and collaboration within the organization, empowering cross-functional teams to achieve ambitious goals and drive meaningful impact.

Proven ability to develop and execute high-impact advertising campaigns that drive brand awareness, user acquisition, and sales growth. Skilled in strategic planning, team leadership, client engagement, and data analysis. Strategic Vision: Develop data-driven advertising strategies aligned with company goals, leveraging market insights and competitor analysis. Team Leadership: Build and lead high-performing advertising teams, fostering collaboration and achieving exceptional results. Client Focus: Cultivate strong client relationships, providing strategic recommendations and exceeding satisfaction targets. Financial Acumen: Managed advertising budgets effectively, optimize resource allocation, and track ROI to maximize campaign performance. Data Analytics: Translated data insights into actionable recommendations, ensuring continuous campaign improvement and superior outcomes. Industry Expertise: Stay at the forefront of industry trends, exploring innovative advertising approaches and emerging technologies.

Programmatic RTB · Publisher Monetisation · Google Partner · London → Built and launched a programmatic RTB platform as a certified Google Partner, scaling to 200M monthly impressions for Manchester United FC across all digital properties. → Secured MSN monetisation rights across 27 countries, operating as exclusive ad management partner for one of the world's largest digital publishers. → Won advertising operations mandates for Sky News, Liverpool FC, H&M, and eBay, building a flagship programmatic client portfolio from zero to multi-brand. → Invited to Google HQ in Dublin and Mountain View and PayPal HQ in San Jose as strategic partner.

Magzter is the world's largest and fastest growing cross platform global digital magazine store and newsstand. Magzter is headquartered in New York is registered as a Delaware C Corp. The Magzter app was launched in June 2011 and is currently available across multiple devices. Magzter presents a unique revenue-share based business model to publishers that makes it easy for them to offer digital editions of their magazines globally with NO upfront cost. Magzter is the only self-service newsstand that offers publishers a host of special tools that simplifies the digital publishing process. Pushing boundaries with technology and staying perseverant to the cause of digital publishing; a world-class reading experience is what Magzter gives its users. Magzter is the ultimate way to browse, buy, and read periodicals on your tablet or smartphone, whether it is Apple (iPad/iPhone/iPod) or Android (Samsung Galaxy, Motorola Xoom, Dell Streak, Google Nexus-S, etc.), Windows 8 or just online on the web using your browser at www.magzter.com. Other mobile versions of Magzter – for BlackBerry, Symbian, and BADA— being developed. Magzter is also available on storefronts like the Amazon App Store and Huawei App Store among others. Responsibilities included: • Representing the company to the public, key stakeholders, and business partners. • Creating, revising, and reviewing schedules for various departments • Build company image by collaborating with customers, organisations, and employees; enforcing ethical business practices. • Maintain quality service by establishing and enforcing organisation standards. • Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; benchmarking state-of-the-art practices; participating in professional societies. • Attend trade shows and represent the company • Grow the business in Africa

The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA's primary focus is to establish mobile as an indispensible part of the marketing mix. The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide. The MMA's global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM), and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com. MMA members include agencies, advertisers, hand held device manufacturers, wireless operators and service providers, retailers, software and services providers, as well as any company focused on the potential of marketing via the mobile channel.

Providing a solution to the advertising agencies where we offer a wide variety of inventory to them and manage the relationship with the publishers. Offer consolidated reporting of all campaigns that ran across a variety of publishers. Optimization of campaigns to deliver ROI to the client on monies spent. Negotiating and Media brokering/buying with publishers. Setting of Goals and Objectives for the team and helping them achieve this. Dealing with publishers and agencies in Africa, USA, UK & Europe. Developing and implementing procedures and documents for advertising. Develop and Lead a team, giving direction on required areas and provide strategic alignment with what needs to be achieved.

My time at Thumbtribe showcased my expertise in digital advertising, team leadership, strategic growth, and expanding advertising revenue. It demonstrated my ability to establish and lead teams, develop strategic alignment, and foster relationships with global partners in the dynamic digital advertising landscape. Creating Trafrica, a Thumbtribe entity, as Managing Director, I specialized in providing comprehensive advertising solutions to agencies. This role involved offering a wide variety of inventory options, consolidating campaign reporting, and optimizing campaigns for ROI. Led all advertising operations across mobile and partner sites, emphasizing analytics and revenue growth. Expanded advertising revenue and optimized campaigns for maximum ROI. Developed strategic partnerships and fostered relationships with global partners to drive growth.

Joint venture with Aqua Agency. Looking after all the mobile campaigns, media strategies and development required by clients in order to fulfill the growth of mobile and the needs of the client to get their mobile properties in line with their web properties.

° Exco Member of the IAB – Head of Finance ° The IAB, is an independent, voluntary, non-profit association focused on growing and sustaining a vibrant and profitable digital industry within South Africa. ° Working with media agencies regarding the education and advantages of online advertising.

Digital Publishing · Ad Sales · Mobile · Cape Town | Johannesburg → Part of executive committee at IOL, South Africa's largest online news publisher, responsible for all advertising revenue across IOL.co.za and all newspaper title sites. → Launched and grew IOL Mobi (m.iol.co.za) to 275,000 monthly impressions within 3 months, one of South Africa's first mobile news properties. → Built the IOL sales team structure and commission framework from scratch; set quarterly budget targets and oversaw full revenue P&L.

The aim of the course is to provide a comprehensive framework for understanding both the traditional principles of management inside companies today, as well as the alternative principles that are becoming increasingly important.

This executive program, developed by Harvard Kennedy School faculty, covers all aspects of nonprofit financial stewardship. You will learn to connect the dots between mission, money, and impact. You will explore the most efficient methods of budgeting and allocating resources. And you will acquire a thorough understanding of financial statements, giving you greater confidence in your decisions. Mission, Money, and Impact: Understanding Financial Statements: Tools, Frameworks, and Concepts in Financial Management: Budgeting and Resource Allocation:

This course examines the relation of advertising to society, culture, history, and the economy. Using contemporary theories about visual communications, you will learn to analyze the complex levels of meaning in both print advertisements and television commercials. The course covers a wide range of topics, including the origins of advertising, the creation of ads, the interpretation of ads, the depiction of race, class, gender, and sexuality in advertising, sex and selling, adverting and ethics, and the future of advertising. The lectures will discuss theoretical frameworks and apply them to specific advertisements.

The global financial crisis was the most significant world economic event since the Great Depression. The materials presented here are designed to help anyone interested in the crisis explore it in greater detail. At this time, our focus is on how the United States government intervened to prevent the total collapse of the financial system and the effects of those actions.