Chris W.

Chris W.

Group CEO Managing Director @ Bapcor Limited

About

Highly commercial c-suite director and advisor with more than 20 years’ experience in retail wholesale trade commercial and services sectors across ANZ’s most iconic brands, with experience in fresh, hard, soft, electronics, automotive, hardware and garden segments. As an avid cyclist and climber, I apply the same principles that drive me to reach 8000+ metre peaks into my style of leadership. As a leader, I explore innovative opportunities to develop high-performing and diverse powerhouse teams to take companies and their customers to new heights consistently. With deep experience in strategically transforming both the commercial and cultural value of large-scale businesses, I take a team first & customer-centred approach to deliver unprecedented improvements in customer experience, revenue, profitability, and shareholder value. •Values Driven – Passionate, empathetic, persistent and respectful leader who empowers people, consistently inspiring others to take action. •Deep Omni Retail Expertise – Experience delivering strategic transformation from physical to digital with a track record of growing two e-commerce businesses from $0 to $100 million, building sustainable market share through digital disruption. •Customer obsessed – Excellent problem solving and analytical capability with a relentless focus on customer experience, building strong personal connections and brand love. •Strategically Flexible and future focused – Continually innovating business models and strategies that ensure sustainable growth and unprecedented commercial outcomes. •New Product Development – Advanced understanding of offshore product development, manufacturing, and importation. Work locations: Sydney, Melbourne, Brisbane KEY EXECUTIVE ROLES: ► CEO Mitre10 New Zealand (Rev. $2.1B; Team 6,500; stores 144) ► Managing Director Auto, Supercheap Auto (Rev. $1.1B; Team 5,500; Stores 325) ► Director & Chairman Supercheap NZ / Director Chairman Autocrew Supercheap Auto Bosch JV. ► GM Merchandise & Planning, Supercheap Auto, SRG ELT member 2006 - 2012 HIGHLIGHTS: ► Over 20 years of leadership in executive roles. ► Leading building highly engaged strong cultures that have won over 25 business awards. ► Defining corporate visions and strategies that have ensured business are future fit. ► Known for increasing delivery capability and strategic execution. RESPECTED FOR: ► APAC omni business experience. ► Seasoned business acumen and experience. ► Building cultures that strengthen customer advocacy. ► Elevating team engagement underpinning strong future performance.

Country

Australia

City

Sydney

Industry

Computer Software

Skill

Customer Service, Account Management, Executive Management, Multi-channel Retail, Retail Marketing, Executive Leadership, Management, Customer Experience, Sales Management, Retail, Inventory Management, Merchandising, P&L Management, Sales, Strategy, Marketing, Leadership, Performance Management, Store Management, Executive Level Management

Experience

Bapcor Limited

Group CEO Managing Director

Bapcor Limited

LinkedIn
2026-1 - Present · 9 mos

Australia and New Zealand

Bapcor is a leading Automotive Trade Wholesale and retail business operating Branches and Stores across ANZ & Asia. Team approaching 6000 and Revenues of $2 Billion per annum

WRE group

Group CEO Managing Director

WRE group

2021-1 - Present · 5 yrs 9 mos

Australia

Carpet Court Australia Limited

Chair Non Exec Director

Carpet Court Australia Limited

LinkedIn
2025-11 - Present · 11 mos
Australian Automotive Parts ( AAP )

Non Exec director

Australian Automotive Parts ( AAP )

LinkedIn
2025-7 - 2026-1 · 7 mos
Brandlines Pty Ltd

Chairperson

Brandlines Pty Ltd

LinkedIn
2025-7 - 2026-1 · 7 mos
Penrite Oil

Non Executive Director

Penrite Oil

LinkedIn
2021-12 - 2026-1 · 4 yrs 2 mos

Melbourne, Victoria, Australia

Jaycar Electronics

Group CEO & Managing Director Electus Jaycar RTM ANZ

Jaycar Electronics

LinkedIn
2021-6 - 2024-2 · 2 yrs 9 mos

Sydney, New South Wales, Australia

Mitre 10 (New Zealand) Limited

Chief Executive Officer

Mitre 10 (New Zealand) Limited

LinkedIn
2019-7 - 2021-6 · 2 yrs

Auckland, New Zealand

Mitre10 is a wholly New Zealand owned Co Operative. One of New Zealand's top 5 retailers Business units included Retail, Trade and Commercials sales including Mitre10 Mega, Mitre10 and Hammer Brands. As CEO, my role was focused on ► Leading 6,500 team members to deliver exceptional sustained performance. ► Overseeing 144 physical sites, including digital, commercial & trade channels. ► Delivering + $2.2 billion revenue pa while increasing profitability. ACHIEVEMENTS INCLUDED: ► Grew addressable market share by 2.29% a growth of 5% YOY, while significantly improving profitability with EBITDA improved by 350 pips. ► Ecommerce accelerated currently delivering a growth of 10 times previous year. ► 10-year strategic vision developed by Exec and board delivered to full network via national conference and play books leading to unanimous support to proceed. ► Introduced team engagement program and delivered a top quartile performance in 1 year with my Exec team 100% engaged, up from 68%. ► Led Covid response with executive team keeping team safe, while ensuring the organization was in a strong position to build on post pandemic. ► Reduced operating costs while supporting 34% growth. ► Defined future Tech stack completed TOM & RFP reviews.

Super Retail Group

MANAGING DIRECTOR Supercheap Auto, Auto Division of SRG

Super Retail Group

LinkedIn
2012 - 2019-8 · 7 yrs

Brisbane, Australia

Auto Division is part of the Super Retail Group, one of Australia and NZ’s largest retailers with 650+ stores across and annualized sales in excess of $2.8 billion Including the following Iconic brands: Supercheap Auto; BCF; Rays; Macpak; and Rebel Infinite retail. As the MD of Supercheap Auto, I focused on: ► Leading 5,500 team members to deliver exceptional sustained performance. ► Overseeing 325 physical sites, including digital, commercial & trade channels ► Delivering + $1.1 billion of group revenue pa. ACHIEVEMENTS INCLUDED: ► Sales growth +6% pa over 4 years while industry segment was in annual decline. ► Increasing team engagement to 76%, with Exec and Senior Operational Managers engagement of 100% AWARDS INCLUDED: ► Team received prestigious awards such as: NRA Specialty Retailer of the Year, All-star Multi-Channel Retailer of Year, Oria Best Online Retail Website in Australia. ► Three years in a row, Best Customer Service for Auto Segment in Australia, ARA Sustainability Award.

Super Retail Group

General Merchandise Manager

Super Retail Group

LinkedIn
2006 - 2012 · 6 yrs

Brisbane, Australia

Super Retail Group is one of Australia and New Zealand's largest retailers with 0+ stores and more than 12,000 team members. The group comprises: Amart All Sports, BCF (Boating Camping and Fishing), Rays, FCO (Fishing Camping Outdoors), Goldcross Cycles, Ray's Outdoors, Rebel Sport, Trade Direct, FPCS and Supercheap Auto. As the Merchandise General Manager of Super Retail Group, my leadership focused on: ► Direct merchandising activities for Supercheap Auto, responsible for a network of 220 stores that generates revenue of $800m annually. ► Managing financial, physical and human resources; overseeing an annual purchasing budget of $400m and a specialist team of 51. ► Building and maintaining external stakeholder relationships with 272 local and international partners; ► Devising new strategies and plans to assist stores in building profits and efficiencies. ACHIEVEMENTS INCLUDED: ► Boosting sales growth above 5% for 5 years (prior trend: neutral-to-negative) ► Increasing profit by 420 PIPs & growing EBIT for five consecutive years. ► Decreasing team attrition from a high 35% to less than 5% ► Decreasing net owned inventory to 8% of total inventory held.

Toys"R"​Us Australia | Babies"R"Us Australia

General Merchandise Manager

Toys"R"​Us Australia | Babies"R"Us Australia

2005 - 2006 · 1 yr

Brisbane, Australia

Member of the senior Management team; Responsible for all merchandise and Marketing for the business.

Education

AGSM @ UNSW Business School

AGSM @ UNSW Business School

LinkedIn

Business Administration and Management, General

AGSM @ UNSW Business School

AGSM @ UNSW Business School

LinkedIn

International Business/Trade/Commerce

Australian Institute of Company Directors

Australian Institute of Company Directors

LinkedIn

Company Directors Course

Chris W.'s Contact Information

Email

******@***.com

Phone

(**) *** ****

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