Chris van de Graaf

Scaler Company helps start-ups get more customers and grow without chaos. We make sure the basics are solid: the right people in the team, clear plans for sales, and simple systems that actually work. With our Scaler Method, we guide companies step by step, so they can build, grow, and scale in a healthy way.

I'm co-founder of Sessions Community, where I take care of events, marketing, partnerships and brand. We bring together B2B tech leaders in Sales, Marketing, Customer Success and Founders through small, trusted peer groups. Our motto is growth through vulnerability. We believe real progress happens when people feel safe enough to share openly; what’s working, what’s not, and what they’re still figuring out. That’s why we don’t do big stages or presentations. Instead, we create roundtable sessions where people listen, learn, and support each other. We’re currently active in Amsterdam and Copenhagen, and growing from there; community by community.

Marketplace Meetups is an invite only community where senior leaders in the marketplace space come together to connect, share challenges, and exchange real world learnings. No stages or keynotes. Just sharp conversations, peer learning, and meaningful exchange across the e-commerce marketplace field. We host sessions in the Netherlands, always with curated groups and a strong focus on relevance, trust, and honesty. As initiator I help design the format, organize meetups, moderate discussions, and grow a space built on shared curiosity and long term connection.

Scaled the sales org from 4 to 35 reps across 3 offices. Signed 2500+ clients and expanded into 5 new markets, incl. NL, DK, Belgium, France and Sweden. Built the sales playbook, CRM setup, and outbound motion from scratch. Landed flagship clients incl. Geranium (3* Michelin) and top-tier restaurants in 8 capital cities. Sat in global exec team, aligning product, sales, and marketing across regions.

Responsible for 5 sales teams and sales operations. We focus on the internationalisation of Formitable throughout Europe (Denmark, Sweden, Belgium, The Netherlands and Germany). The current sales team consists of SDRs, business development managers, CS managers & inbound sales representatives with multiple nationalities.

Responsible for the national growth (Netherlands) of Formitable through new business and inbound. As a Sales Manager at Formitable I am responsible for a team of 8 for inbound, outbound & customer success sales. Formitable helps restaurants on a daily basis with tools to do better marketing, secure a full house and create great guest relationships. Winner of Horecava Innovation Award in the category Digital & Apps. Visit www.formitable.com for a free trial.

After a promotion I acquired an extra region to manage (South). Stopped working here due to covid restrictions cutting down 95% of our business.

As a Sales Manager at Temper, I was responsible for the growth in business of Temper in the Netherlands. I managed a team of 7, consisting of sales consultants and account managers. - Drive efficient growth - Implementation company strategy - Coaching team members - Creating strategy and course determination through data analysis We are Netherlands' largest online marketplace for flexible work aimed at the hospitality, logistics and retail sectors. Temper's core values are: Renewal. Personal development. Flexibility. Freedom. Power to the People.

From Jaarbeurs, I contributed to the organization of the Zorgtotaal trade fair (March 12-14, 2019), aiming to create the most relevant event possible for our visitors. This involved maintaining current relationships with exhibitors and selecting and recruiting new, interesting parties for the attendees of this fair. Working alongside the brand manager, marketing team, and a team of account managers, we developed a relevant fair concept with engaging speakers and partnerships with industry associations and procurement organizations.

At Taets, I guided clients from A to Z in organizing (mostly) corporate events, starting with introductions, gathering preferences and needs, and translating them into a feasible event concept. After preparing a quote that balanced the allocated budget with desires and requirements, I continued to work closely with the client to further develop the event across various areas, including: - Selecting the appropriate venue/building - AV technology - Catering - Decoration/setting - Facility management - Third-party services/service personnel Taets Art and Event Park is an industrial event venue located in the Hembrugterrein (Zaandam), housed within magnificent national monuments.

- Increased revenue with 400% in 4 years - Sales; daily management and coaching of 35 sellers - Marketing; content marketing & online ticket sales - Recruitment: forming strong teams with sales talent - Operational: daily club management tasks - Event management: Operational on Mallorca Open Air + artist handling

As a Sales Manager at Streetwise Event Promotions, I built and trained a sales team to recruit donors at street events, ensuring revenue for the organization and its causes.

Nachtcollege is a dance concept catering to Dutch students, with recurring events in Utrecht, Nijmegen, Groningen, Maastricht, Tilburg, Eindhoven, and Amsterdam. I held the ultimate responsibility for promotion in each city, working with a team of 250 ambassadors. Additionally, I was involved in planning, preparing, and executing events, and contributed to establishing the promotional strategy for the club BASIS in Utrecht.

Na een succesvolle afronding van mijn stage bij 3M,heb ik gekozen voor de minor The Business of International Sports and Events. Hierin is gewerkt aan een MVO festival in opdracht van ID&T.