Christopher U.

E-Commerce Leader Responsible for Revenue, Customer Acquisition & Strategic Roadmaps

I am a marketing consultant with 20+ years of experience that encompasses digital marketing, data analysis, conversion optimization, search engines, content marketing and integrated planning for B2C and B2B e-commerce companies. I bring strong experience in working on strategic initiatives as well as executing on the tactics. I prefer longer-term relationships for small to medium-sized engagements.

Provide leadership and strategic direction for the girls high school softball program, overseeing athlete development, program operations, and community engagement. Responsibilities: - Lead and develop student-athletes in skill development, game strategy, and competitive preparation - Manage program budget and equipment planning - Oversee assistant coaches and coordinate program-wide training approach - Build relationships with families, school leadership, and community stakeholders Achievements: 2021 Badger Conference Champions 2022 WIAA Regional Champions 2022 WIAA Sectional Semi-Finalist

Beacon is a manufacturer and national distributor of baseball field maintenance equipment and backstop netting systems. - Provided strategy, analysis and leadership to drive B2B ecommerce/catalog growth and lead generation for our B2B sales division. - Lead on major website updates and optimized digital marketing programs: paid search advertising, SEO, branding, social media, direct mail/catalog, customer research, and tradeshows. - Provided executive level reporting and insights while helping shape the strategic direction along side with my leadership colleagues. ★ Key Accomplishments ★ - Increased 2019 Q4 direct sales by 21% and 2020 (pre-Covid19) sales growth by 14% growth - Set company revenue records for total direct sales by 11% and online sales by 25% - Developed and managed the company’s $1M marketing budget to plan

Acumium is a web design, development, and digital marketing agency that serves a diverse national client base. - Provided B2B consultative sales, sales leadership, and lead generation to increase new business and drive top-line revenue growth. - Built and optimized Acumium’s new digital marketing business division from scratch. Provided leadership and collaborated with an internal team of eight to provide strategic marketing direction, analysis, and tactical digital marketing execution for many B2B and B2C customers including Duluth Trading, Emergency Medical Products (EMP), Tribune Publishing Stores, Tandy Leather, and ProClip USA. - Performed market research, A/B tests, competitive analysis, website and business data analysis, presentation of insights and recommendations, development of action plans for SEO, PPC and digital advertising, content strategies, email marketing and promotional strategies. - Provided insights and collaborated with peers as a member of the executive leadership team to identify and make critical decisions. ★ Key Accomplishments ★ - Grew company by more than 2X over 7 years - Successfully acquired key clients - Schwinn Bicycles, American Family Insurance, Emmi Roth Cheese, Klein-Dickert, pc/nametag, ProClip USA and Radial - Grew Marketing Division by 3X in 3 years - Generated a 400% increase in leads

-- Provided strategy, leadership and execution of marketing and lead management programs including SEO, PPC, content marketing, social media, webinars and trade shows. -- Managed $300,000 marketing budget. -- Collaborated with senior leadership and internal B2B account managers to provide sales engineering, technical product knowledge and company marketing initiatives. -- Contributed to strategic initiatives while working with a cross-functional leadership team. ★ Key Accomplishments ★ -- Led the brand transformation from a manufacturing company into a relevant content collection and distribution organization that offered a mix of print, digital media and online services which contributed to revenue growth from $7.5M to $12M. -- Launched two branded websites and managed the content to communicate company value proposition and offerings. -- Generated a 1,600% increase in leads from 25 to more than 400 leads per year in two years. Continued to drive sustainable lead activity to support a 10-person sales team. -- Implemented a new CRM and marketing automation system to increase new business and improve how the company nurtured leads. -- Co-presented on social and emerging media at Pardot’s Users Group conference.

-- Provided entrepreneur-like strategy and working management to bring multiple new digital product offerings and services to a national associations and corporations such as: American Academy of Neurology, Oracle Application Users Group, American Thoracic Society, Society of Petroleum Engineers and Daimler-Chrysler. -- Responsible for product management including: advancing product line, sales engineering, product marketing, pricing strategies, operational leadership, profitablity and vendor management. -- Hired, mentored and led a team of eight staff. -- Provided continuous sales team support and sales engineering to meet customer needs and expand service line revenues. -- Performed customer research via interviews and surveys to understand needs to evolve product features. -- Managed company marketing initiatives and budget while I transitioned into new Director role. ★ Key Accomplishments ★ -- Pioneered a very successful digital media products division from the ground up to account for 40% of the company’s top-line revenues. -- Grew the new online abstract collection service revenues by 200% over three years which help expand company offerings to drive new customer acquisition and retention. -- Transitioned physical media offerings into an online conference library product which grew to 15% of the company revenues. -- Co-founded an online community (Engage365.org) for event professionals. Increased membership to over 1,200 members in less than two years as means to increase Omnipress' brand awareness in the industry.

-- Key team member to help analyze, design, project management and support the digitalization of company’s internal job ticketing system, CRM systems and technology.

Sales training course with ongoing bi-monthly training via Wayne Dehn, Sandler 3D Training