
Christy Greco
Brand and Partner Marketing Manager @ Shoes For Crews
About
Creative leader solving problems and motivating change through community engagement efforts and mission-driven work. Thinks, communicates, and behaves as a cause-driven leader by directing and doing the behind-the-scenes work to enhance program activities and accelerate the achievement of goals for the community. Devoted people leader, building teams by encouraging and motivating to think outside the box to solve challenging, complex problems. Deep understanding of marketing and over 20 years of experience creating impactful programs that incite sustainable improvement and positive change.
United States
Portsmouth
Apparel & Fashion
Marketing, Packaging, Budgets, Catalogs, Brand Development, Merchandising, Copywriting, Marketing Strategy, Photography, Event Planning, Sponsorship, Press Releases, Trade Shows, PowerPoint, Customer Service, Lifestyle Photography, Product Naming, Virtual Teams, Career Management, Problem Solving
Experience

Office Manager
Stoney Brook Landscaping and Masonry
Cape Neddick, Maine, United States

Program Co-Director, Power Scholars Academy
Portsmouth, New Hampshire, United States
The Granite YMCA Power Scholars program is a full-day program that integrates academic learning in mathematics and literacy with enrichment courses in cooking, STEM, nature, physical fitness, and art. Leveraged corporate experience to build and develop a thriving student program for a 7-week summer program that served over 30 campers a day. Managed and directed operations and led a team of up to 10 staff members to deliver exceptional service that enhanced students' lives. • Served as the liaison between the operations and the students, parents, and key stakeholders within the school, spearheading efforts to make the program effective in meeting individualized student goals in combination with school district objectives. • Oversaw the special programming budget, developing creative methods for using limited resources and grant funds to organize educational outings, and crafting an in-person speaker series for high visibility community members to come and provide motivational and educational presentations to the students. • Championed the enrichment budget, school calendar, student roster, and staff schedules, creating efficiency and transparency in operations to enhance coordination of efforts by all stakeholders.

Project Manager, Foodservice Division
Portsmouth, New Hampshire
High Liner Foods Inc. is a Canadian processor and marketer of frozen seafood. Oversaw and managed the private label portfolio of seafood products for the foodservice division, supporting up to 10 international distributors by conducting sales analyst responsibilities, commercializing new value-add and commodity products globally, and leading program initiatives to enhance product packaging and drive financial results. • Re-branded products to drive sales and enhance customer reach and brand strategy, utilizing creativity and innovative thinking to develop packaging that exceeded customer expectations. • Managed FDA-compliance packaging initiatives for high-profile clients like US Foods and Restaurant Depot, coordinating efforts for compliance by international suppliers, plant operations, regulatory teams, purchasing department, and engineering. • Analyzed sales data and SKU-specific metrics, identified performance improvement opportunities, and communicated with customers on exit timing for poor performers.

Associate Marketing Manager
Stratham, NH
Timberland is of the world’s largest apparel, footwear, and accessories companies of iconic outdoor, active, and workwear brands. Process improvement leader serving as a project manager to create global, bi-lingual annual catalogs and product packaging for distribution to wholesalers, ensuring maximized sales and brand adoption by customers. Hired creative staff and managed freelance work of approximately 5 agency employees per season. • Project managed global packaging programs, from footwear, work apparel, and technology-rich accessories to integrating best-in-class boxes, labels, and hangtags that improved consumer purchasing. • Coordinated efforts between many stakeholders for specialty launches and re-branding initiatives, conducting all pre-launch activities and following up with post-implementation audits to identify improvement areas. • Managed a budget of $12MM and reconciled monthly, ensuring projects were delivered on time and on budget while exceeding expectations for deliverables. • Earned the Spirit of George Award in 2016 for exceeding organizational objectives and aligning to the company's value, culture, and mission, in addition to achieving the Above and Beyond Award in 2016.

Marketing Specialist
Stratham, NH
Spearheaded all international tradeshow events, corporate sponsorships, in-store promotional events, and grassroots programs, earning the Above and Beyond Award in 2012 and 2013. • Managed the entire corporate sponsorship activities for 6 annual SkillsUSA National Conferences with over 500+ attendees, ensuring world-class representation and successfully managing a marketing budget of $70k for the events.
Christy Greco's Contact Information
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