Christoph Herrmann

Head of Product Kaufland-App @ Kaufland e-commerce

About

Als Leiter des Produktmanagements für die Kaufland-App treibe ich seit über zweieinhalb Jahren die digitale Transformation in acht Ländern voran, mit einem besonderen Fokus auf das Loyalty-Programm Kaufland Card und die Multichannel-Funktionen der App. Meine Mission ist es, die Einkaufserfahrung unserer Kunden durch innovative Lösungen kontinuierlich zu verbessern, wobei ich auf meine umfangreichen Kompetenzen im Produktmanagement, im Product Design und im User Research zurückgreife. Mit meiner Leidenschaft für exzellentes Product Design und einer datengetriebenen Arbeitsweise habe ich maßgeblich zur Integration der Kaufland Card in unsere App und Web-Plattformen beigetragen. Mein Ansatz basiert auf der engen Zusammenarbeit mit meinen Teams, um durch agiles und schlankes Produktentwicklungsverfahren die besten Ergebnisse zu erzielen. Dabei lege ich großen Wert auf die fortlaufende Optimierung unserer Prozesse und die Förderung eines starken, benutzerzentrierten Produktteams.

Country

Germany

City

Leverkusen

Industry

Retail

Skill

Product design, Agile, Product Management, E-commerce, User Experience, Telecommunications, Project Management, Management Consulting, Product Development, CRM, Online Marketing, Strategy, Mobile Devices, Consulting, Digital Strategy, Business Strategy, Business Development, Knowledge Management, Marketing Strategy, Digital Media

Experience

Head of Product Kaufland-App

Kaufland e-commerce

2022-6 - Present · 4 yrs 4 mos

Köln, Nordrhein-Westfalen, Deutschland

Responsible for the product management of the Kaufland-App in Europe

Lead Product Manager @ Kaufland Online Marketplace

Kaufland e-commerce

2019-7 - 2022-6 · 3 yrs

Köln, Nordrhein-Westfalen

Responsible for the product teams that shape the cart, checkout, payment, accounting and loyalty experience at e-commerce marketplace kaufland.de

Head of UX / Product Design (interim) @ Kaufland Online Marketplace

Kaufland e-commerce

2019-10 - 2020-8 · 11 mos

Cologne Area, Germany

Responsible manager to develop and grow the existing UX / Product Design and User Research team.

Team Lead UX & UI Design

Chefkoch GmbH

2017-7 - 2019-6 · 2 yrs

Bonn Area, Germany

Team Lead User Experience

Chefkoch GmbH

2016-3 - 2017-7 · 1 yr 5 mos

Joseph-Schumpeter-Allee 33, 53227 Bonn

Lecturer for "Current Trends in Information Technologies" (Part Time)

Hochschule Heilbronn - diese Seite bitte nicht mehr verwenden

2010-3 - 2016-12 · 6 yrs 10 mos

University of Heilbronn (Campus Künzelsau): Annual lecturer in Master’s course of studies for International Marketing and Communication (4 ECTS)

Manager

Deloitte

2013-10 - 2016-2 · 2 yrs 5 mos

Düsseldorf

http://www.deloittedigital.com/de/ Projects included: - Optimization of customer experience in digital channels (online, mobile, app, etc.) to drive revenues and increase customer satisfaction - Development of a digital platform for customer interaction in automotive industry, including mobile app development and app governance framework - Communications planning and change management for international IT transformation program to improve internal and external collaboration at international chemical company - Process analysis for a Chinese technology supplier, development of recommendations based on best-practice

Senior Consultant at Deloitte Digital Studios

Deloitte Consulting LLP

2015-3 - 2015-6 · 4 mos

Seattle

- Support of project manager to build an interactive website for CMOs, including content strategy and user experience design - Workshops and sales activities for several clients in telecommunications, fashion, automotive and public authorities - Training activities around digital marketing trends and customer experience

Senior Consultant

Twice Reply GmbH

2012-8 - 2013-9 · 1 yr 2 mos

Düsseldorf Area, Germany

- Operative project management / PMO for a website re-launch for the leading German Pay TV provider, including steering of near-shore resources for web front-end development, project and budget planning - Business development: market analyses, acquiring and developing new clients

Management Consultant

Detecon

2008-8 - 2012-7 · 4 yrs

Bonn, Germany

Expert for innovation and product management with focus on Internet and telecommunications. Projects included: - Product and requirements management for a Cloud platform for business customers, project management according to Scrum methodology - Concept for go-to-market strategy for market launch of new digital communication channel for consumers and businesses - Development of a Cloud service in Social Media Monitoring

Management Consultant

Detecon

2010-4 - 2010-10 · 7 mos

Beijing, China

- Chinese Mobile Carrier 1: Benchmarking analysis for service quality of mobile value added services (VAS) to increase mobile Customer Experience - Chinese Mobile Carrier 2: Benchmarking of knowledge management in Telco industry