Christophe Van Aelst

As our marketing approach matured, my role evolved into a more strategic position. I built and led a team of two specialists, while personally focusing on lead generation and funnel performance — identifying how people enter the funnel and how to activate them effectively. During this phase, we grew from a one-model to a three-model brand, which brought new challenges and opportunities in audience targeting and messaging. 🏆 Silver AMMA Award for Best Use of Data (June 2025). 🏆 Bronze EFFIE Award in category Sustained Success for “Constant in a Changing Market.” (Oct. 2025).

Joined Polestar to help launch the brand in Belgium from the ground up — and bring our first model, the Polestar 2, to market. I developed our owned media, set up digital campaigns, produced content, and defined key digital KPIs. Also responsible for CRM communication flows and campaign reporting. 🏆 Golden EFFIE Award for a Successful market launch (2021).

At Euler Hermes, I was responsible for all digital marketing activities in Belgium and Luxembourg. I ran performance campaigns across SEO, SEA, display, social media and email, while also managing the marketing database and CRM flows. I designed and scaled our social media presence, tracked performance through clear KPIs, and continuously optimized conversion. I also evaluated the full customer journey to identify opportunities across all touchpoints. 🛠 Tools: Marketo, Salesforce, AEM, Google Analytics, Hootsuite, Talkwalker

At D’Ieteren, I helped shape the digital transformation for SEAT in Belgium. I managed the full digital ecosystem — from brand website and configurator to CRM campaigns and social media advertising. I was closely involved in the launch of new models like the Ibiza, Leon, Ateca and Arona, supporting them with integrated, cross-channel campaigns. I also defined KPIs, tracked analytics, and created content flows based on audience insights and persona development. 🛠 Tools: Adobe Experience Manager, Salesforce Marketing Cloud, Omniture, Selligent, SAP

I managed digital campaigns and web platforms for clients like Ford, Microsoft and the Rezidor Hotel Group. I translated creative concepts into clear timelines, managed budgets, and coordinated delivery across design, dev and content teams. My role combined strong planning skills with a clear focus on digital impact — from concept to launch. Clients: The Rezidor Hotel Group, Microsoft and Ford Motor Company Belgium

As part of the dedicated team for D’Ieteren Import, I managed digital projects for Audi, SEAT and Škoda. This included campaign sites, platform updates and technical maintenance. I worked closely with internal stakeholders and external developers to deliver digital tools that matched brand needs and timelines.

At DigitasLBi, I managed a wide range of digital projects for clients including BMW, Toyota, Touring and Belgacom. I acted as the link between strategy, creative, and technical execution — ensuring we delivered high-quality platforms and campaigns on time and on brief. From MarCom to complex technical builds, I brought teams together to deliver work that performed. Clients: BMW, Toyota, VMMa, Touring, Ogone, Q8, ARC Europe, Belgacom, Antargaz, Zetes, …

My assignment: -Analyzing en evaluating current digital communication -Recommendation to increase social media presence

My assignment: -Making an inventory about the current (direct) marketing tools (offline and online) -Analyzing en evaluating the ROI of the tools -Recommendations to increase the ROI of the direct marketing actions -Recommendations to increase brand awareness of FVB

1) Internet marketing (Web site management, Social Media Management, SEO) I’ve coordinated the development of the new website. My tasks were the day to day follow up and testing of the developments and content management (before and after launch). 2) Social Business Together with a core team of employees, I've setup the social business strategy. Next to the strategy I've giving training and presentations to coach and create awareness around the benefits of social media. My Purpose: NO lost generation of marketers @ THoM 2) Direct and email marketing Creation and sending out newsletters and other e-mails. 3) Event management Organization of the Second Sustainability Event