Chris Reeve

Manages all reporting, insights and recommendations for Bronze suppliers within the Online Retail Media+ team, using analytics to help increase supplier investment, enhance campaign performance, and maximize Return On Ad Spend (ROAS) • Drove +60% increase in supplier spend commitment for FY25 by recommending spend changes based on competitive analysis as well as average spend-to-sales ratios within category • Launched and set-up a Zendesk ticketing system for team to field, catalog, and streamline tasks from cross functional partners

Supported online sales and projects across various categories by optimizing SKUs online, enhancing digital experience, and supporting online promotions. Supported categories including Cleaning, Grilling, and Recessed/Commercial Lighting • Managed and led category RBR project in the Cleaning category, addressing key opportunities including ~1,300 SKUs lacking multi-packs online, ~130 SKUs miscategorized, and ~600 SKUs receiving online traffic but no online sales • Proposed and executed a fulfillment test on select single-pack SKUs with positive store sales but negative online sales, resulting in an 80% increase in online sales from -20% to +60%, with minimal negative impact to multi-packs • Conducted Pricing Analysis and collaborated with Merchant to correct multi-pack SKUs priced at a premium or priced without a discount, resulting in consistency across assortment • Executed and led a “Buy More, Save More” basket project in collaboration with Merchant and Pricing teams, resulting in a sales increase of +46% in Recessed Lighting category and significant expansion of the project • Managed annual reclassification across departments/teams for two consecutive years, ensuring accurate product categorization for all SKUs • Mentored and coached multiple Sr. Analysts, and interviewed and provided hiring decisions on intern applicants • Captained 2 SME Teams (Appen and Promotional Analysis) and provided teamwide and 1-1 training • Partnered with supplier to expand online assortment of virtual multi-packs in alignment with Merchant assortment plans • Analyzed and refreshed SEO in Cleaning category, resulting in a +5% increase in SEO traffic the following quarter • Utilized tools such as PRISM to upload and generate FPNs (Featured Product Nodes) in Grills category

• Managed 6 Major Appliance suppliers and oversaw inventory, providing weekly reporting to Merchants and VP • Led seasonal event planning through tracking inventory readiness, and recommending and collaborating with Merchants to take protective actions for event inventory during periods of oversell • Conducted an “Unproductive SKU Analysis” for the Dishwashers category, resulting in Merchant removing and reducing Store counts for constrained SKUs which resulted in accelerated YoY sales after the SKU transition • Partnered with Business Intelligence (BI) Team over 12 months to design new Tableau inventory dashboards for Major Appliances, resulting in improved inventory visibility through new reporting and increased time savings • Developed and coded new KPIs in SQL to enhance inventory visibility (Ex: Adding Out-of-Stock Customer Lead Time KPI in addition to Average Lead Time)

• Managed daily operations of high volume store, consisting of 150+ staff and 15+ major vendors • Budgeted weekly schedules of approximately 3,000 hours through forecasting weekly sales averaging $650,000 • Improved Front End department’s wage budget by 10% over 2 months through efficient scheduling practices • Reduced daily controllable out-of-stocks in Grocery by ~250 zeroes, through correcting minimums and allocations

• Managed a store, emphasizing on hiring, onboarding, training, and ensuring common areas were maintained across all Departments • Decreased employee turnover rate by 40% through selective hiring practices, and placement based on skillset with increased training • Improved employee time-to-hire from 12 days to 4 days by streamlining screening, interviewing and onboarding in a quicker process