Chris Herrmann

• Developed a comprehensive workflow-based strategy for DEWALT Anchors, Tools, Equipment, and Accessories for commercial trades. • Leveraged 30 years of sales, product development, and trade knowledge to drive category management initiatives.

★ Provides strategic planning, solid leadership, and growth, leveraging experience and success in product development, commercialization, and sales. In 2017, led the rebranding from Powers Fasteners to DeWalt, impacting approximately 5000 products. ★ Oversees product development and management for DeWalt anchors and fastening systems across four major lines. Supervises a team of direct reports and a $500,000 budget. ★ Maintained operating margin target by eliminating low-margin products and introduced new products at higher price points. ★ Formed a 10-person team to design a two-part plan to guide investments into hardware and software, with a goal of doubling the business. ★ Launched cast-in-place anchors, with sales increasing by $3M since 2017 with a 40% improvement in gross margin. ★ Trained Sales teams on how to present anchors as a competitive differentiator, leading to integration into earlier phases of construction, eventually resulting in increased tool sales.

★ Led sales to distributors, new distributor relationships, customer line reviews, new product launches, pricing, and the technical training of end users, distributors, and engineers. ★ Grew territory sales from $700K to $1.5M in four years. Leveraged insight into customer challenges and needs to recommend and sell suitable products. Secured two new $100,000 distributors, increasing market share. ★ Hosted one-hour engineering sales seminars showcasing technical product specifications to engineering firms to increase the brand’s specification rate.

Drove growth and reinvigorated partenerships for professional automotive sales and marketing division. Developed and executed sales and marketing plans, including national campaigns. Collaborated with marketing to develop and coordinate special programs and promotions for customer base. Communicated with customers, conducting presentations to VPs and key decision makers. Presented proposals to clients and internal sales and finance executives, as well as negotiated contracts. Conducted monthly forecast estimate for new demand, to include meeting with customer supply chain departments. Compiled and analyzed sales data to focus resources on client business growth. Maintained promotional travel budget. Managed external representative agencies.

Drove growth for U.S. operations for major multinational client. Developed and executed sales and marketing plans, including national campaigns. Collaborated with marketing to develop and coordinate special programs and promotions for customer base. Communicated with and visited customers, conducted presentations to VPs and key decision makers. Presented proposals to clients and internal sales and finance executives, as well as negotiated contracts. Conducted monthly sales forecast meetings with customer supply chain departments. Compiled and analyzed sales data to focus resources on client business growth. Coached and supervised 15 Account Representatives. Maintained promotional and travel budgets. Managed 2 external representative agencies.

Directed team serving as liaison between sales force of 250 and internal marketing / finance for $900M division. Coordinated strategic planning and marketing to further establish brand. Coordinated with national and local distributor networks. Created and executed divisional and brand-specific programs to drive sales. Created programming, forecast, and budget for new product launches. Supported sales force in presenting new products to key customers prior to launch. Presented programs and promotions to senior sales and marketing executives, as well as internal finance department. Forecasted product demand by evaluating market data. Communicated regularly with 20 field sales managers to address requests for targeted programs. Analyzed monthly financial metrics, profit and loss, and budgets. Attended internal inventory and service level meetings, providing suggestions and researching issues.

Promoted products to independent distributors in New York City and Long Island territories, with total of $9MM in revenue, as well as previously implementing marketing programs and developing territory sales in Baltimore, with $5MM in revenue. Created sales strategies, including sales contests, marketing programs, sales blitzes, and job-site calls. Tracked progress toward key goals. Managed key accounts, including city and utility contracts. Developed and maintained long-standing client relationships. Developed routing schedules for daily sales calls and customer presentations.