Christopher Rush

Christopher Rush

Chief Marketing Officer, North American Fuel @ Corpay

About

Visionary and results-driven marketing executive with 15+ years of experience leading B2B marketing, strategy, digital transformation, and business development in high-growth and turnaround environments. Currently leads Corpay's marketing for U.S. Vehicle Payments, accelerating growth through new product launches, refined positioning, targeted campaigns, and digital optimization. Proven success in creating differentiated go-to-market strategies, building high-performing teams, and structuring revenue-generating partnerships. Areas of Expertise: * Executive Leadership * Marketing Strategy * Product Marketing and Positioning * Strategic Partnerships * Strategic Planning / Execution * ABM and Demand Generation * Cost Containment * Digital Transformations * Pricing and Bundling * Go-to-Market Execution * P&L Management * Cross-Functional Collaboration Career Achievements: * Supported 14% sales growth with 6% lower spend in U.S. Vehicle Payments Marketing. * Drove record performance in ADP Small Business: +34% revenue, +28% clients, +85% profit over three years. * Signed strategic partnerships (ZipRecruiter, Bank of America) generating $40M+ annual sales uplift. * Executed digital transformation in ADP’s Enterprise segment, capturing $20M+ in productivity savings. * Built and led high-performing teams; recognized for top-quartile engagement and executive pipeline growth. Email me at christopherjrush16@gmail.com or call me at (973) 908-5466.

Country

United States

City

Whitehouse Station

Industry

Financial Services

Skill

Management, Management Consulting, Strategy, Business Strategy, Project Management, Change Management, Leadership, Strategic Planning, Program Management, Business Analysis, Fiber Optics, Lean Manufacturing, Executive Management, Process Improvement, Business Development, SaaS, Cross-functional Team Leadership

Experience

Corpay

Chief Marketing Officer, North American Fuel

Corpay

LinkedIn
2023-9 - Present · 3 yrs 1 mo

Leads marketing for North American Fuel, FLEETCOR's largest business unit that focuses on fuel cards, fleet cards, AP, and other solutions for field-based businesses. Helping to rebuild B2B marketing function while shifting sales upmarket * Product Marketing & Positioning: Launched Corpay One with differentiated offers, fueling 30%+ field sales growth. Established a compliance program for claim and marketing accuracy. * Brand & Creative: Oversaw execution for 30+ industry tradeshows and the Comdata Exchange conference to reinforce Corpay’s brand authority. * Demand Generation: Executed targeted share-of-wallet campaigns, increasing fuel volume by 7%. Deployed mid-market ABM programs to improve pipeline performance. * Digital Strategy: Upgraded Corpay One’s and Comdata’s digital experiences to drive engagement and conversion.

Corpay

SVP Strategic Marketing

Corpay

LinkedIn
2022-9 - 2023-9 · 1 yr 1 mo

Led several cross-functional projects to drive +20% sales growth in Corpay's Corporate Payments division which includes corporate cards, accounts payable, and expense management * Increased TAM coverage to 90%+ by cleaning and enriching Salesforce database. * Developed middle-market account targeting and ABM model to focus sales resources. * Designed implementation fee model to drive in-year revenue. * Piloted cross-sell efforts across fuel card client base.

ADP

Sr. Division Vice President - Strategy & Business Development, National Accounts

ADP

LinkedIn
2017-12 - 2022-9 · 4 yrs 10 mos

Roseland, New Jersey

Led vision, strategy, and execution for all facets of strategic planning and business development for the US Enterprise portfolio. Initially, the National Accounts division included International, totaling $3.2B in revenue from accounts throughout 140 countries. * Outstanding results, successfully revolutionizing the performance of the US Enterprise segment to drive record sales (+14% over pre-pandemic levels), stem client losses (-20%), improve margin (+230 bps), and achieve unprecedented NPS (+23 pt. improvement) and employee engagement (top quartile among global firms). * Innovated a Digital Transformation strategy that captured $20M+ in savings through improved productivity. * Introduced a new service strategy that yielded a 25% reduction in contacts per client and record NPS scores. * Acquired Celergo, establishing ADP’s presence in 30 additional countries while strengthening technological posture. * Led initiative to bring mid-market Workforce Now solution into the Enterprise space, driving +42% YoY growth in sales. * Deployed partnerships with recruiting and talent solution providers (e.g., PandoLogic, Go1).

ADP

Division Vice President - Strategy & Business Development, Small Business

ADP

LinkedIn
2014-10 - 2017-12 · 3 yrs 3 mos

Florham Park, New Jersey

Fulfilled a critical role driving revenue through the Small Business Portfolio, growing a $1.7B portfolio of payroll, HR, retirement, and insurance services. Led multiple presentations to the Board of Directors. * Captured record results over three years, including significant growth in revenue (+34%), clients (+28%), and profit (+85%), coupled with unprecedented NPS and retention rates. Signed strategic partnerships including ZipRecruiter and Bank of America that increased sales by $40M+ annually. * Within the Franchise channel, grew sales by 50% and reduced costs by 60% over two-year period. * Spearheaded integration into multiple POS systems, including Clover, Aloha, Micros, POSitouch and others. * Developed strategic partnership with Wave Accounting. * Credited with achieving the highest associate engagement scores across all teams in ADP Strategy.

ADP

Vice President Strategic Pipeline & Portfolio Management

ADP

LinkedIn
2013-3 - 2014-10 · 1 yr 8 mos

Roseland, NJ

Promoted after one year in the prior role. Revolutionized the performance of the Print & Delivery Operations and AdvancedMD businesses. Coordinated an analysis of Print & Delivery operations to capture $38M in savings opportunities through five company-wide projects. Improved the client onboarding process within AdvancedMD to lower onboarding cycles by more than 60%, reduce required client training by 44%, and secure a 35-point improvement in NPS. * Innovated the ADP Way, a transformation initiative based on Lean principles. * Facilitated Kaizen events such as consolidating four print organizations and launching transitions to digital workflows.

ADP

Vice President Strategy and Innovation, Small Business Payroll and Retirement

ADP

LinkedIn
2010-2 - 2013-3 · 3 yrs 2 mos

Florham Park, NJ

Promoted from Vice President Strategy and Innovation, Small Business Payroll in 2012. Recognized for defining a strategy to scale the business, achieving substantial gains in sales and revenue. Led key business development projects and channel marketing efforts. * Improved sales by $8M annually by re-engineering primary product bundles. * Orchestrated and executed competitive intelligence activities and oversaw market research that included surveys and focus groups.

McKinsey & Company

Engagement Manager (2008-2010)

McKinsey & Company

LinkedIn
2006-7 - 2010-2 · 3 yrs 8 mos

Planned and executed client engagements for federal agencies and private sector companies. As an example, led a team to develop and implement a standardized local marketing process along with a supporting performance management system for a large government agency.

Corning Incorporated

Multiple engineering leadership roles

Corning Incorporated

LinkedIn
1999-1 - 2004-9 · 5 yrs 9 mos

Painted Post, NY

Multiple progressively larger engineering leadership roles within Corning Inc. over a 5-year period

Education

Yale School of Management

Yale School of Management

LinkedIn

Concentrations in Finance and Strategy

University of Michigan

University of Michigan

LinkedIn

Electrical Engineering / Optics

Michigan State University

Michigan State University

LinkedIn

Physics

Christopher Rush's Contact Information

Email

******@***.com

Phone

(**) *** ****

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