Christopher Juárez Meaux

• Lead cross-functional projects integrating marketing, e-commerce, P&L management, pricing, and category management, delivering measurable business impact. • Design and execute profitable growth strategies, optimizing margins and budgets while maintaining revenue performance. • Coordinate internal teams and external stakeholders across campaigns, activations, and digital projects, ensuring alignment with business objectives. • Develop and implement digital and omnichannel strategies to optimize customer acquisition, conversion funnels, decision trees, and overall consumer experience. • Advise on category planning, pricing, and promotional strategies to drive sales, engagement, and profitability. • Accelerate business transformation through innovation, integrating new platforms, technologies, and analytics to enhance performance and scale growth.

• Defined and executed end-to-end commercial strategy (Digital & D2C) for Fruits & Vegetables, Meat, Seafood, and Bakery across 290 stores; led 5 direct and 4 indirect reports. • Owned the business P&L, maximizing e-commerce growth via data-driven sales strategy, advanced analytics, and category expertise. • Developed and implemented site strategies to improve UX, drive innovation, and optimize e-commerce operations. • Created data pipelines and dashboards to monitor KPIs and business initiatives; analyzed market trends with NielsenIQ to inform commercial strategies. • Collaborated cross-functionally with supply chain, marketing, and operation teams to drive revenue, margin, and profitability.

• Developed and implemented ATL/BTL marketing plans, communications, and PR for 12 international brands across 149 boutiques and 14 department stores; led 3 direct and 5 indirect reports. • Executed digital strategies (SEO, social media, influencer marketing) to increase brand awareness and traffic online and offline. • Collaborated with IT and Salesforce teams to develop 9 web pages based on consumer insights and behavior. • Managed budgets and measured campaign performance to optimize ROI and commercial impact.

• Defined and implemented operational plans, policies, and profitability objectives for Marketing, Partnerships, Finance & Sales teams. • Coordinated a team of 2, performing insights collection, analysis, and evaluation metrics to support business decisions. • Developed dashboards and processes for internal information flow and project tracking. • Ensured on-time delivery and achievement of organizational goals through effective operational execution.

• Increased revenue and sales through consumer-focused assortment planning (+3,500 SKUs) across 256 stores. • Coordinated department planogram launches, enhancing in-store experience and operational efficiency. • Negotiated competitive agreements with vendors and suppliers, optimizing costs, volumes, inventory, and ensuring value for consumers. • Monitored category performance to identify opportunities and implement corrective actions in real-time. • Ensured store supply through effective distribution and continuous item tracking via company logistics programs. • Supported seasonal planning, special purchases, and imports to meet consumer demand. • Contributed innovative ideas for new product development and marketing strategies, driving customer engagement.

• Conducted daily sales, purchase, rebates, contribution, margin, and inventory analysis, providing visibility on overall divisional performance. • Developed daily sales targets for the division’s departments to drive performance. • Monitored achievement of divisional objectives and KPIs, enabling timely corrective actions. • Managed budget allocation and tracking, ensuring optimal resource utilization and alignment with strategic goals.

• Conducted in-depth market analysis using 260+ variables to identify high-potential cities for new store openings. • Developed predictive sales and cannibalization models to optimize site selection and growth strategy. • Monitored competitor activity and market trends to inform strategic decisions. • Managed comprehensive databases of location, market, and economic data, providing actionable insights for leadership.