Christopher Greenberg

Holding one of the oldest continuous operating authorities and celebrating 115 years of service, I was brought in to conduct a once over of the entire company. That includes, creating a sales pipeline, revamping our safety journey, restructuring our management team, refining lean principles and six sigma initiatives and full P&L responsibility.

Leading our Boutique Freight Brokerage to new heights. Sick of the dialing for dollars brokers out there? Guess what, so are we! Deal with a group of seasoned professionals who learn your business, listen to your needs and provide answers to your toughest problems. All backed by West Bend Transit's 115 year track record.

Promoted to design vertical markets and build out a team across the U.S. in those markets. Verticals were Auto & MFG, Health/Bio, Retail/Consumer Goods and Oil, Gas and Energy. With 11 V.P. of strategic sales, we were successful in securing accounts who had left our portfolio. * Road to Excellence Winner 2021 * Leading for the Future Graduate 2022

A new division of Yellow, I was assigned large accounts that had left us for any reason to bring them back to our operation. These included accounts in all areas ranging from Retail to MFG to Distribution. Heavy work with legal on contractual roadblocks. Creation of SOP's for these businesses to address issues that caused them to depart. Direct our pricing partners on specific lane analysis to insure great service.

Responsible for the commercial strategy of the company. Growing our retail final mile delivery and logistics units through our 19 service center asset based network. Working with our largest clients to solve complex supply chain issues with our operators and customer care teams.

Brought on to relieve the CEO of certain functions. I was in charge of the P&L for the company and our 6 terminal locations. Beside 5 General Manager reports, I also managed Customer Service, Safety, and our Retail Operation. Hired my replacement for Operations and expanded the role of Sales for North America with offices in L.A. and N.Y. calling on Freight Forwarding Offices and Air/Ocean carriers.

Founded this Supply Chain Management company helping large manufacturers and distribution companies find the right suppliers at the right prices. Created an auditing division to insure accuracy in freight bilings and claim processing. Also, worked with CEOs of companies wishing to be acquired by streamlining their supply chains for maximum efficiencies and thus lower costs. Sold this business after 11 years to my business partner.

Founded this company providing superior dedicated refrigerated trucking services in the Midwest and Southeast growing the company from 1 truck to 60 in 2 years. Opened a freight brokerage to expand our offerings. Hired both full time and commission salespeople and grew our carrier base to over 2000 carriers under contract.

Managed and integrated the corporate rate and pricing departments of both companies during a merger in 1995. Appointed to senior committee to review all processes in the merger including: labor needs in departments and facility negotiation in cities where each company had a terminal. Directed all aspects of the Canadian Partnership with Reimer Express Lines, Toronto, CN growing the division to over $15 million in sales in first year. Traveled to 16 terminals within sales region to improve customer service and dock handling procedures and overall P&L, which resulted in a 35% increase in productivity and 15% increase in profit for the region.

Learned the trucking business from the ground up by loading and unloading trucks in 1989. Moved into the office as a Rate Clerk in 1990 rating and auditing freight bills.

Supply Chain Leadership and Strategy