Christopher Bennier, MBA, MAICD

Experts in global digital marketing optimisation strategies, data analysis, AI-Marketing and new media communication. We have digitised the online presence of 350+ enterprises in diverse industries and geographies through digital marketing, data analytics, AI-Marketing, SEA & GEO, social media, e-commerce, brand strategies, communications and international marketing strategies which have elevated revenue, profitability & brand value. SELECTED ENGAGEMENTS FINANCIAL SERVICES (US-Sweden) – Provider of Treasury & Asset Management solutions. Enabled the company to capture a new B2B market segment to generate additional revenue & increase conversions by 150% HEALTH INDUSTRY (UK) – Global provider of DNA testing. Formulated the unified global marketing strategy, data analysis & branding which reduced operating costs & improved marketing performance STOCK EXCHANGE (Austria) – Developed an online marketing campaign within a tight timeframe under tight regulatory restrictions to promote the exchange’s IPO to a highly targeted audience which attracted new investors FOOD & BEVERAGE (Germany) – World’s leading producer of sparkling wines. Increased market share in Austria by 60% while market demand for sparkling wines was in decline SOFTWARE DEVELOPMENT (Japan) – Enabled the company to sell its IT services in Europe which led to a 40% revenue increase and enabled it to expand to new European markets LUXURY YACHTING (Monaco) – Increased luxury charter revenue and client loyalty globally through a international digital marketing & sale strategy and data analytics focused on high net worth individuals VIP MOTOR SPORTS (UK) – During 14 years, have enabled the company to increase revenue through SEO and SEA to become a global leader in Grand Prix VIP hospitality services REAL ESTATE DEVELOPMENT (Austria) – Enabled online sale of 80% of 250 multi-million dollar luxury apartments with targeted data analysis & minimal ad spend. One of the apartments was for sale for €40M

Member of a selected international team that reviews Google Ads, Google Analytics, Google Data Studio and other Google products to recommend enhancements and test new features.

Experian is a US$5.3 billion a year multinational consumer credit reporting company also providing decision analytic and marketing services to businesses. Experian-Scorex, being part of Experian, are world leaders in credit decision software solutions and business information services. Product Manager Rolled out new credit scoring automation software for financial institutions, digitally transformed the credit scoring process, conducted client product training, project management and sold the firm’s products to major B2B clients throughout Europe. Marketing Director Established and led the marketing team in Monaco and indirectly managed marketing teams at offices in Germany, South Africa, Canada, the UK, France, Italy, Spain, and the US. The scope of the role included developing regional and international B2B marketing strategies, managing the marketing budget, planning events, advertising tactics, managing partner agencies, press releases and case studies, formulating pricing strategies and branding strategies and strengthening corporate positioning and product brands. Secured multi-million dollar sales of the company’s automated credit scoring software to large international financial institutions, telecommunication providers and credit card issuers. This required overcoming client resistance by explaining product benefits, demonstrating the financial savings and how automating the collection of additional credit data could improve profitability.

Mecaplast Group, taken over by Novares Group, is one of the European leaders in automotive equipment with headquarters in Monaco, employing more than 6,000 employees worldwide with a revenue of more than 700 million Euros. Responsible for project management for international business development for production relocation to Eastern Europe.