Christophe Droz

Investment trading Business owner : -Business model & Business case designs -Market & customer needs research -Product management & product marketing management Interventions on cross-market segment offer designs

Chargé de l'offre & Chef de produits Senior / responsable marketing produit : - univers banque au quotidien (compte courant, moyens de paiement - dont gammes cartes MasterCard et American Express, xpay, virements, etc. - et services associés) - livrets (réglementés et non réglementés) - PFM & agrégation Missions principales : - Études stratégiques et pré-cadrage : veille concurrentielle, études de marché, études d'opportunités de nouvelles offres, revue stratégique - Conduite de projets (BO) : déclinaison de la roadmap, cadrage du besoin et suivi développements et livraison features team, mise en marché - Gestion opérationnelle commerciale et optimisation marketing : en collaboration avec les autres équipes marketing, gestion des offres promotionnelles & budget, tarification, optimisation des argumentaires commerciaux, définition de cibles, etc.

Design, implementation and sales strategy of consumer cards - Retail banking

Framing clients onboarding and prospects omnichannel journey - retail banking - 9 months -New faster clients onboarding framing with the online agency and joint account, set up of the banking account opening offer, innovations implementation and ongoing improvement thanks to prospects feedbacks - new acquisition journeys framing : for a specific need or service, for omnichannel & seamless journeys, for prospect relationship management (stimulus plan), for very specific prospect profiles Innovative offers and services - insurance - 13 months - Partnership management with a chatbot company aiming millenials - Framing and launch of online insurance offers (onboarding journeys, stimulus strategies, omnichannel journeys, marketing campaign strategy for the market launch, salesforce change management) Leading payment topic for the consulting firm and public lecture at the 2018 Digital Benchmark by ebg

Product marketing and business development – payment – retail banking sector - New product design and optimisation of existing products - Feasibility studies (market and business models) - Client targeting and distribution channels strategy to conquer new markets and build a customer loyalty strategy - Change management Redesign of an e-commerce website (customer journey and service offering / products) with offline business processes and IT reenginering - Rental service in a mass retail company – 1 year and 4 months - Project management : lead of steering and project comitees, project teams organisation, plan creation, ensuring follow up of the action list and committee decisions - Website design : audit and analysis of the current situation, understanding client needs, specification - Change management, pilote and deployement projects Deployement project of brand and recruitment websites – in a mass retail company – 7 months BtoB CRM strategy – car rental company – 2 months Internal projects (consulting firm) - In charge of "sharing economics and collaborative trends" offer - Recommendations of collaborative trend marketing strategy to apply to other business lines

Service model benchmarks of competitors and retail companies Searching best practices for retail banking service models Creation of analysis frameworks of relevant service models Formalisation and feedback to management teams

> Analysis and positioning International projects adjustment for the French market Choice of offers, targeted segments and communication tools Quantitative (website and newsletters) and qualitative (customers feedbacks) analyses > Customer portfolio loyalty Negotiation and trade marketing with partners Multichannel marketing campaigns development with communication agencies Customer service marketing support (in-house teams briefing) Events creation and management

Phone calls to find new prospects Communication tools creation

Administrative sales management for the Middle-East area Study plan of European airplanes tires logistical costs