Christoph Stuhrmann

Head of E-Commerce / Prokurist @ GGV Handelsgesellschaft mbH

About

I lead digital growth and transformation initiatives in mid-sized companies with a strong focus on D2C and platform-driven business models. In my current role, I have built and scaled the digital direct-to-consumer channel into a core growth driver for the organization. My expertise lies in transforming traditional trade-centric business models into data-driven platform and direct-sales structures. I combine brand and marketing expertise with operational P&L responsibility, performance management, and digital systems architecture. I operate confidently at the intersection of executive leadership, sales, and operational execution, embedding digital value creation sustainably within organizational structures. I am open to exchanging perspectives on digital transformation and growth strategies across industries.

Country

Germany

City

Ratingen

Industry

Marketing & Advertising

Skill

Wachstumsmarketing, Online Marketing, Performance Marketing, Web Analytics, KPI Reporting, B2C Communication, Media Strategy, Retail, Online Advertising, Performance Strategy, Cross-Channel Marketing, Client Management, Data & Reporting, Digital Transformation, Platform Strategy, Performance Management, Digital Strategy, P&L Responsibility, Client Leadership, Governance

Experience

Head of E-Commerce / Prokurist

GGV Handelsgesellschaft mbH

2020-5 - Present · 6 yrs 5 mos

Kaarst-Holzbüttgen

Overall responsibility for e-commerce and marketing with a focus on establishing, managing, and scaling marketplace and D2C business models. Responsibility for P&L, organizational structure, marketplace strategy (including Amazon), advertising setups, and the integration of platform business and direct sales. Design of governance, decision-making, and control models in an operational trading environment, including change management and leadership of interdisciplinary teams.

Vice President Client Service

Artefact

2018-11 - 2020-4 · 1 yr 6 mos

Duisburg und Umgebung, Deutschland

Head of Client Service and New Business, and member of the management board. Responsible for the agency's economic development in the area of digital marketing, including strategic client management at C-level. Development of digital business models at the interface of platforms, media, and commerce.

Managing Partner Digital

OMD Germany

2014-4 - 2018-11 · 4 yrs 8 mos

Düsseldorf

Strategic Lead Digital for the Düsseldorf location with responsibility for digital transformation, programmatic media, and customer development. Management of complex customer portfolios, development of new service models, and responsibility for new business and organization. Early engagement with platform logic, data-driven management, and performance models.

Unit Director

EssenceMediacom Germany

2010-11 - 2014-3 · 3 yrs 5 mos

Management of national and international clients in the field of online advertising. Development and implementation of integrated digital strategies across performance, mobile, and social channels. Establishment of control and reporting structures for data-driven decisions.

Head of Media

Tengelmann New Media

2008 - 2010-10 · 2 yrs

Responsibility for media strategy and budget in the e-commerce environment. Close integration of online marketing, shop performance, and business metrics. Early connection of commerce, platforms, and digital control.

Online Marketing / B2C Kommunikation

The Stepstone Group

2006 - 2008 · 2 yrs

Entry into digital commerce via online marketing and B2C communication. Responsibility for planning, implementation, and analysis of performance-oriented marketing measures as well as for web analysis, KPI reporting, and platform optimization. Early engagement with data-driven control, user behavior, and the integration of marketing, platform, and business objectives.