Christoph Lugert

• End-to-end ownership of marketing, brand, and communications strategy; member of the Management Team reporting directly to the CEO & Founder • Built and led a high-performing marketing organization (3 FTE), including hiring, leadership, operating model, and execution standards • Commercial ownership of marketing budget, KPI frameworks, and performance steering across organic, content, partnerships, and CRM (P&L-adjacent responsibility) • Designed a integrated go-to-market strategy for the Subvent AI platform, including international market prioritization • Positioned Pagestreet as a leading B2B innovation and advisory partner for R&D, energy, and manufacturing subsidies through clear brand positioning, strategic partnerships, and multi-channel execution • Established a scalable, data-driven marketing infrastructure (Marketing Automation, CRM, SOPs) with direct impact on pipeline quality and revenue contribution Business Impact: • Significant pipeline and demand impact achieved by data-driven marketing nurture • Scaled organic growth engine and multiplied earned media efficiency with SEO and GEO • Accelerated social growth through scalable content • Rapid audience monetization

* Direct Report to Group COO * Development & implementation of growth-oriented marketing strategies in close coordination with the executive board & management * Scaling the marketing team from 4 to 12 employees across three locations (Frankfurt, London, Dublin) * Management of data-driven multi-channel campaigns for lead generation & brand strengthening * Organization & promotion of 30+ global events (e.g., NVIDIA GTC, HPE Discover, TIME 100 AI) * Supporting and guiding the AI Accelerator’s efforts to democratize generative AI in collaboration with partners like NVIDIA and Deloitte. * Management of the RFP process for a new global lead creative agency

* Direct Report to Group COO * Global launch & positioning of new brands & products: Taiga Cloud, Ardent Data Center, Peak Mining * Ensuring operational excellence in alignment with the strategy and goals of the Group COO * Brand protection & trademark registration of new brands in international markets * Development & implementation of group-wide marketing strategies for HPC & AI Cloud solutions * Management of lead generation & brand awareness campaigns * Organization of internal & external events (including with NVIDIA, GIGABYTE & VAST Storage)

* Development & execution of marketing and lead-generation campaigns (SEA, Display, Social Media & Email) * Analysis and optimization of KPIs to enhance performance * Planning and execution of events & partner programs * Implementation and management of marketing automation (HubSpot) * Internal communication & employer branding * Budget planning, management & monitoring * Training and supervision of junior team members and working students

Clients: Deutsche Bahn, DB Netze B2B, PwC, James Hardie * Leadership, management & expansion of international clients with a focus on CRM & customer retention * Strategic consulting & development of CRM programs for Deutsche Bahn * Budget responsibility & project management for large-scale campaigns * New business development & pitch preparation for new clients * Successful leadership as PMO Lead in winning the PwC pitch, securing a major new client for the agency

Clients: Jim Beam, Ricola, Philip Morris Austria, Maggi * Development of TV, print & digital campaigns based on KPIs for Maggi * Social media management, community management & competitive analysis for Jim Beam Germany * Relaunch of the retailer platform PMI OPEN, including content uploads & newsletter marketing for Philip * Morris Austria * Adaptation of international campaigns for the German market, including IQOS & HEETS, as well as * management & planning of the IQOS & HEETS launch in Austria * Team & resource planning, client status calls

Clients: IG Metall, Hessischer Landtag, Kelterei Possmann, Valensina

Project Structure | Functions and Management Techniques | Initiating and Planning Projects | Executing and Completing Projects | Leadership in Projects and Supporting Tasks | Applied and Descriptive Decision Theory