Christof Tremp

www.rebels00.com REBELS 0.0% is on a social mission to break social drinking norms and celebrate everyone’s freedom of choice by developing truly alcohol-free 0.0% spirits alternatives.

▫️ Jury member of startup accelerator program ▫️ Non-profit network with privileged access to the most cutting-edge ideas and innovations from over 350 global, early-stage, high-impact startups each year.

▫️ Member of the Swiss executive management board with co-responsibility for the longterm strategic direction including crafting a new company vision as well as leading the development and introduction of the new innovation-platforms and –process. ▫️ Strategic and operative responsibility for the Swiss Marketing department with clear turnover, profit and market share targets. ▫️ Full responsibility for the Swiss Marketing Mix including the development and execution of ATL/BTL/digital campaigns, media-planning, product-development, portfolio-management, pricing- and promotion-strategy. ▫️ Leading a team of 35 people spanning product-/brand-management, intercompany marketing, professional service, consumer service, design- & deco. ▫️ Highlights: brand of the year award 2019, double digit Lindt Excellence growth, introduction of new bite size & bread spread segments, establishment of new Lindor communication platform & overall expansion of digital communication as well as boosting brand experience events.

▫️ Leading global Axe Digital & Social media content strategy, development and delivery to engage our target where they are and maximize reach. ▫️ Driving new more mature brand direction with new tone of voice based on global immersion and quali/quant researches of young guys’ lifestyles. ▫️ Developing and delivering full marketing mix for Axe shower to build brand equity and accelerate sales.

▫️ Crafting & designing Magnum pop up store retail customer experience lifting Magnum to a luxurious lifestyle brand and driving talkability. ▫️ Launching pop ups in Paris, London, Milan & Istanbul with roll-out to e.g. NYC, Jakarta, Sidney and customers happily queuing for up to 1 hour. ▫️ Developing & launching Magnum “Pink & Black” in CEE and developing EU out of home retail brands & portfolio strategy.

▫️ Customer Marketing responsibility for Lipton Ice Tea based on clear consumer & shopper understanding of the “possibility embracers” target. ▫️ Defining optimal portfolio, developing in-store promotions & material to drive sales and increase visibility across in-home and ooh retailers.

▫️ Head Trade Marketing Switzerland, focusing on shopper marketing, large promotions and visibility at the POS. ▫️ Organizing new Trade Marketing team from scratch and establishing it within Unilever Switzerland. ▫️ Accelerating team building and talent development

▫️ Full responsibility for entire P&G and ex-Gillette portfolio at Carrefour and Casino. ▫️ Develop & implement best in class launch plan for Gillette Fusion within Carrefour in close collaboration with P&G Carrefour global team. ▫️ Ongoing single point of contact / local MS&P counterpart for Swiss Duracell & Tassimo business.

▫️ Defining local launch strategies across the full marketing mix for Tassimo business in close collaboration with global marketing and sales.- Creation of various specific promotions to drive the Duracell as well as Tassimo business ▫️ Supporting Senior Gillette Brand Manager, single point of contact for distributor and reg. Brand Marketing, managing key opinion leaders.

▫️ Supporting Senior Brand Development Manager in developing and implementing strong new Tassimo brand launch. ▫️ Developing and implementing various communication materials and manage degustation/sampling activities together with different agencies. ▫️ Organizing internal launch event

▫️ Analysing fashion trends as base for new glasses/watch collection & evaluating opportunity for potential Hugo Boss skin care launch. ▫️ Backstage support of Hugo Boss new collection fashion show.

▫️ Junior Product Manager responsibilities for Nivea Baby reporting to Group Brand Manager ▫️ Support Nivea for Men and Nivea Vital Brand Manager

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