Christine Chow

Director, Marketing, Branding and Partnerships @ West Kowloon Cultural District Authority

About

Strategic and visionary brand, marketing and communications professional with extensive experience across hospitality, lifestyle, property development and tourism sectors from multinational corporations in both APAC and local business capacity, with deep understanding of Greater China market.Proven track record in leading rebranding for corporate brands and loyalty programs, building and motivating large teams, creating strong relationships with media and business partners, articulating marketing strategies as well as driving digital transformation to achieve business objectives. Specialties: - Brand Strategy & Management- Digital Marketing & Social Media- E-Commerce- Corporate Communications- Issue & Crisis Management- CRM & Loyalty Marketing- Partnerships- Sustainability- Stakeholder Management

Country

Hong Kong SAR

City

Hong Kong

Industry

Museums & Institutions

Skill

Digital Marketing, SEM, Social Media Marketing, Integrated Marketing, Marketing, Mobile Marketing, E-commerce, Online Marketing, Advertising, Event Management, SEO, Analytics, Search Engine Marketing (SEM), Marketing Management, Business Development, Marketing Strategy, Search Engine Optimization (SEO), Corporate Communications, Brand Development, Brand Management

Experience

Director, Marketing, Branding and Partnerships

West Kowloon Cultural District Authority

2025-7 - Present · 1 yr 3 mos

Hong Kong SAR

Director, Marketing, Digital and Customer Experience

West Kowloon Cultural District Authority

2023-9 - 2025-7 · 1 yr 11 mos

Hong Kong SAR

General Manager, Marketing and Customer Experience

West Kowloon Cultural District Authority

2021-9 - 2023-9 · 2 yrs 1 mo

Hong Kong SAR

Lead Brand Development, Marketing, Digital, CRM, Customer Experience, Channel Marketing, Universal Accessibility and Ticketing in the West Kowloon Cultural District, which encompasses the newly opened Hong Kong Palace Museum, the iconic M+, Xiqu Centre, Freespace, Art Park, as well as upcoming WestK Performing Arts Centre.

General Manager - Branding & Communications

New World China

2016-9 - 2021-6 · 4 yrs 10 mos

Hong Kong

Headed up Brand Management, Corporate Communications, CRM & Loyalty and Sustainability 4 divisions of New World Group’s property development for Mainland China market. Led the re-branding of New World China in 2018, developed the new corporate brand promise "Soul of the City 予城新蘊". Also, responsible for NWC Club revamp in 2020 to enhance to brand experiences across the customer journey and build corporate ecosystem.

Senior Manager, Corporate Loyalty Marketing Communications

Shangri-La Group

2009-7 - 2016-9 · 7 yrs 3 mos

Hong Kong

Drove the revamp for Shangri-La's Golden Circle Loyalty Program, launched together with the newly created GC Award Points system. Formulated and led the e-transformation and mobile strategies, redeveloped all communications and promotion assets. Led the global loyalty marketing and communications for 95 hotels at Shangri-La Hotels and Resorts (Headquarters), responsible for building the brand’s profile and driving business internationally across all digital and offline customer touch points.