Christine L.

Responsible for an integrated leadership approach to marketing communications across the endoscopy division to drive continued business growth. Champion evidence-based, data-driven strategies and bolster marketing communications competency, efficiency and impact. Lead and support an award-winning team of professionals while driving marketing communications excellence.

• Designed and executed scalable, data-driven go-to-market programs to drive national brand awareness and utilization of DispatchHealth. • Led marketing strategy and activation with analytic rigor and creative and media strategy to unlock growth potential for DispatchHealth. • Teamed with c-level executives, sales, implementation, clinical integration and marketing teams to accomplish value-based care objectives and growth. • Engaged patient and provider audiences in multi-channel marketing campaigns to drive immediate and long-term growth. • Increased brand awareness and customer loyalty through the power of storytelling. Notable achievements while in the position included: - Introduced enterprise-wide strategy to increase brand awareness and growth in new partner markets. - Developed marketing automation tools and standardized performance analysis and reporting.

• Provided leadership and oversight for specialty service line growth marketing. • Assembled, developed, and managed an empowered team of strategists. • Designed multi-channel acquisition, cross-promotion, and retention campaigns and proactively accessed sophisticated data monitoring to identify growth opportunities. • Conducted in-depth post-activation/campaign analysis of activity and engagement metrics for optimization and utilized the power of storytelling to illustrate how each and every one of us lives extraordinary. Notable achievements while in the position included: - Supported end-to-end internal and external system rebrand. - Aligned system goals with efficient, cost-effective multi-channel marketing campaigns, which drove the achievement of down funnel business objectives. - Completed 6 specialty service line website redesigns to support customer-centricity and experience. - Developed activation strategy to successfully open new facilities, including the state-of-the-art UCHealth Steadman Hawkins Clinic Denver. - Planned and executed multi-channel activations with influencers Charlie Blackmon and Emmanuel Sanders, resulting in meaningful lifts in brand awareness and leads. - Brought innovative products to market including TelePrEP, robotic-assisted joint replacement, and orthopedic urgent care.

• Recruited to plan and execute annual marketing and communications-related activities for the faculty and programs of the University of Wisconsin Department of Surgery. • Performed in-depth market analysis to produce accurate forecasts, developed B2B and B2C strategies, and led key strategic initiatives to drive preference and growth for the brand.