Christine Conrad, PMP

SVP, Operations and Innovation @ Middlesex Federal Savings

About

Facilitating strategic planning processes through implementations that deliver • innovative customer-driven marketing and product strategies that differentiate; • “branch-of-the-future” strategic implementations for community banks; and • digital and traditional marketing and brand developments plans; and • technology road maps and successful project management. Specializing in strategic planning and implementation, I work with senior management teams from envisioning a direction through implementation.

Country

United States

City

Brewster

Industry

Financial Services

Skill

Graphics, Customer Retention, Retail Banking, Sales and Marketing, Payments, Team Management, Entrepreneurship, Operational Risk Management, Branding & Identity, Strategic Thinking, Customer Experience, Community Engagement, Strategic Communications, Financial Institutions, Strategic Programs, Strategic Initiatives, Project Implementation, Innovation Management, ACH Payments, FinTech

Experience

SVP, Operations and Innovation

Middlesex Federal Savings

2023-4 - Present · 3 yrs 6 mos

Somerville, Massachusetts, United States

VP, Marketing and Solution Development

Martha's Vineyard Bank

2015-10 - Present · 11 yrs

Edgartown, Massachusetts

Responsible for strategic planning, marketing, enterprise risk management, and business solutions. Recent achievements include the revitalization of merchant services product, the successful launch of mobile test drive campaign to increase mobile and online banking adoption, and the development and implementation of an enterprise risk management program.

Chief Customer Experience Officer, Experience, Product Development and Digital Channels.

The Cape Cod Five Cents Savings Bank

2013-3 - 2015-5 · 2 yrs 3 mos

Barnstable/Yarmouth, Massachusetts Area

Revenue growth Champion for the Cape Cod Five customer experience across all delivery channels including in-person, online, and mobile. By partnering with all business lines and support departments the goal is to deliver industry-leading financial services and financial planning experience for our customers.

SVP, Sales and Marketing, Digital Marketing, Retail Banking and Cash Management

Capital Bank, N.A.

2012 - 2013-3 · 1 yr

Rockville, MD

Responsibilities included management of retail sales, treasury and marketing functions. Led the development and implementation of a customer focused, market-led growth strategy to increase core deposits and fee income and expand the customer-base.

SVP, Chief Customer Officer. Digital Channels and Marketing, Strategic Planning, Product Development

Androscoggin Bank

2009 - 2012-3 · 3 yrs

Lewiston/Auburn, Maine Area

Responsible for marketing, online banking and strategic planning. Work with senior team to develop long term strategy. Use analysis and measurement to develop and evaluate projects. Execute marketing and online banking initiatives in support of corporate strategy.

CEO and Founder

Axon Design Management

2000-3 - 2009-1 · 8 yrs 11 mos

Portland, Maine Area

Grew agency from star-up to over $800,000 in gross revenue. Specializing in content management software, web and graphic design, and marketing strategic planning.

Creative Manager/Designer

American Skiing Company

1995 - 1998 · 3 yrs

Managed the creative services staff and was responsible for corporate-level brand marketing of an eleven-resort ski operating company.

Graphic Designer

Sunday River Resort

1995 - 1996 · 1 yr

Designed marketing communications, including the resort's first web site, material for one of the largest ski operating companies in New England.

Education

Rhode Island School of Design

Graphic Design

1990 - 1993 · 3 yrs

Managed the CAD lab in the Architecture department, managed student coverage of the help desk, set up the network and wrote batch files in MS-DOS to improve the user experience when launching AutoCAD and other programs.