Christine Chong

Marketing Director, Enterprise and SMB Marketing for Kaspersky in the Asia Pacific and Japan Kaspersky is the world’s largest privately held vendor of enterprise endpoint cybersecurity solutions. Throughout its more than 20-year history Kaspersky has remained an innovator in IT security and provides effective digital security solutions for large enterprises, SMBs and consumers.

Integrated Marketing | Demand Generation Campaigns | Digital Marketing & Strategy | Web | Social Media | Account-Based marketing | Field Marketing | Channel Marketing | Marketing Analytics Lead a team in strategy, development, and execution of digital demand generation programs and Integrated campaigns, across Asia Pacific & Japan, according to the customer’s journey • Manage overall campaign strategy, development, and execution for all APJ campaigns, and global campaign launches for the APJ region • Build and manage the high performing marketing team to drive Digital and Integrated Campaigns, targeting at the enterprise customer segment • Develop campaigns and account-based marketing plan and activities, driving leads, targeting at enterprise and mid-market segments, according to the buyer’s journey • Build APJ Paid Media, Social Media, Webinar, Web and Email Communications across all product lines - driving thought leadership and demand generation activities • Build and nurture prospects to progress towards new opportunities and bookings. • Integrate high impact customer events targeting at decision-makers with digital strategy • Support localisations in Japan, PRC, Korea, and Taiwan • Rolled out 14 campaigns across APJ in FY19/1HFY20 to drive top of the funnel, exceeding the target. • Build nurture streams according to the buyers' journey. • Track and monitor marketing analytics on pipeline generation and other metrics to optimize campaign activities • Ensure new contact acquisitions are aligned with the organization’s data privacy policy.

• Develop strategy and go-to-market plans • Design and implement marketing programs to drive pipeline generation and ultimately sales • Develop and implement targeted cross-sell / migration initiatives into the existing installed-base to drive incremental pipeline growth and support the conversion of pipeline into revenue. • Collaborate with partners on joint marketing programs, and corporate channel marketing initiatives. • Manage the quarterly based marketing budget • Accountable for program success, tracking marketing spend ROI and achieving quarterly metrics

• Plan, develop and execute integrated marketing programs across APJ; • Drive demand generation activities to meet sales priorities and pipeline targets • Establish messaging, value propositions and differentiation to establish thought leadership • Manage and track Inside Telemarketing (Account Development Reps) on performance metrics. • Lead in Webinar - successfully implement virtual conference for APJ • Regional Program - digital marketing including content syndication for APJ • Field Marketing & event management for emerging region - Hong Kong and Taiwan • Marketing Operations to monitor leads, demand generation targets and post-activity analysis. • Marketo Marketing Automation Tool, SFDC reports to track sales funnels and opportunities Achievements • Over achieved the 13Q1 marketing response target at 108% • Launch a content syndication site in ZDnet, with editorial portal on APT (Advanced Persistent Threats), establishing FireEye as the thought leader in APT protection • Marketo Marketing Automation Tool; SFDC reports and metrics • Pioneered webinars/webcasts across APJ. Successful roll-out of Virtual Conference APJ • Set up BrightTalk and InterCall Webinar platform • Security Predictions Campaign, special attack alerts in APJ • Actively increased thought leadership at Taiwan Infosec Conference 2015, increasing the pipeline and opportunities in Taiwan and Hong Kong in 2015 (Growth

• Market development and channel marketing for new Aeneon & Xtune memory business globally • Marketing strategies and tactics, develop key messaging and establish value proposition • Built web and online communications globally across 3 Geos • Develop content for training, sales and marketing tools • Develop a consolidated MDF process & quarterly plans • Organised events and tradeshows across Asia Pacific Achievements • Successfully launched the new Aeneon branding campaign: established value proposition and increased its adoption in the market from 12 partners to over 30 partners • Established brand preference and generate leads & interests • XTUNE is successfully positioned as award-winning performance memory with 38 awards • New Aeneon global website with 7 languages, 1 partner site in 6 months, Initiate online e-newsletters

Lead in the success of the Intel Channel Partner Program -- program, benefits, rewards and awareness campaigns to the channel partners in different tiers. Identify new focus areas and establishing the go-to-market strategy across 14 countries in Asia-Pacific; developing partner benefits, partner tools and training; recruiting new partners as well as increasing its awareness, affinity and revenue growth. Membership Operations • Streamlining program operations and processes; manage a team of 5 (Partner Support team) to support partners operationally. Achievements: • Drive growth of new channels from 5K to 11K buying resellers. • Certificate of Recognition-Q4’02 for achieving the annual recruitment goal of net new channels • Divisional Recognition Award ‘05 for launching the “GetThePoint” Rewards Program across 8 countries within a Qtr. • Achieved Divisional Recognition Award Q4’01 for successful implementation of the first server channel roadshow” across 10 cities in Asia Pacific. • Achieve 1st of its kind exposure at the Premier booth in Intel Solution Summit

Continuing my service in the company. following the acquisition of Digital Equipment by Compaq • Overall in charge of rebranded Prosignia for new small & medium business (SMB) segment • Evaluate market potential, develop SMB strategy, go-to-market model, the value-chain process for the new segment • Successfully developed and launched a new direct business model (B2C) that enable customised built-to-order configurations, and ordering; via web and call-centre Achievements: • Successfully pioneered and launched a new business unit with a new direct-sales model (Prosignia PCs/ notebooks) • Implement an all-encompassing market campaign flawlessly with ‘LAN-in-a-box’ solution for SMB (alliance with partners and demand generation activities for end customers) • Organised the first integrated customer “Loyalty” Program, with different business units to achieve “one face” marketing effort to the corporate customers. • Drive new “1st 100 days” re-branding campaign for newly merged Compaq

• Overall in charge of the integrated marketing and business development of the full range of PCs and server products and services, driving to meet the company’s revenue and marketing goals • Develop & implement a closed-loop lead management process, with call-to-action. • Monitor and report program performance with ROI analysis Achievements • Achieved “Best Support Employee” Award twice for outstanding performances and working well with colleagues • Successfully delivered and awarded the best marketing campaign in ASEAN o Digital 40th anniversary campaign integrating programs and objectives of different business o Build content from ground-up - converting milestones into ‘first successes’

• Pioneered the marketing of the newly set up PC business unit in 1993 Achievements • Achieved 2 “100+ club winner” awards for outstanding and exemplary performance and contribution to the Digital PC business. • Grew business to top 5 in 1994 - the PC business grew 3 times YoY. In 1995, Digital PC was top in corporate segment. • Initiate the first in the IT industry- a unique and innovative “FREE 4 hour on-site service” for PC Servers. Server sales increased three times in FY97. • Initiated the first 0% interest rate leasing program