Christine Palm

- Strategy Development: Designed and executed marketing and communication plans that align with the company's goals and objectives. - Financial reports: Wrote content to interim and annual financial reports. - Employer Branding: Improved recruitment process by implementing the tool Teamtailor. - Content Creation: Oversaw the development of engaging content for various platforms, including social media, websites, newsletters (internal and external) and print materials. - Social Media Strategy: Developed and implementing a strategy for Livihop, that effectively uses social media to engage audiences and drive traffic. Analyzed and reported social media campaigns. - Campaign Management: Planned and executed and managed marketing campaigns across multiple platforms, such as social media, email, and digital advertising. - Event Management: Organized internal and external events to promote brand awareness and connect with prospects, clients and employees.

- Responsible of 8 classes, from 6th – 9th Grade. - Prepared, performed and evaluated classes according to the School Syllabus. - Taught 20 lessons/ week and being mentor to Class 9A. - Followed- up on students, conducted performance appraisal and grade-settings.

- Prepared classes according to the School Syllabus. - Taught 10 lessons/ week and assisted the ordinary teacher all other lessons.

- Managed portfolio of corporate accounts in the following regions: Stockholm, Northern Sweden, Germany and Norway. - Analysed client behaviours (needs and wants), patterns and potential (ROI and TCO). Worked to add that extra value to clients via ”surprise and delight”. Managed Expense reports, budgeting and forecasting. - Negotiated corporate rates and conference agreements. - Conducted 5-15 meetings/week with clients and prospects. - Attended roadshows with Stockholm visitors board and promoting all the Radisson Blu Hotels in Stockholm. Results: Part of the Sales team at Radisson Blu Arlandia Hotel which won the award ”The Best Rezidor Hotel in the world” in 2015. By personal success I sold 6000 room nights to BMW, exceeded yearly target with 1200% (target 2015: 500 room nights).

• Responsible of Sales (MICE) for the following markets: Scandinavia, Germany, Austria, Switzerland and Benelux. • Set- up meetings and conducting sales calls, wrote sales reports in Sales Force. Travelled approx. 1 week/ month to meet clients (event agencies, event planners in Pharma, IT and financial industry).Reported to the Director of Sales & Marketing. • In house- sales: followed up on leads, requests and negotiated with the clients in order to “clinch the deal”. • Collaborated with the headquarters in Stockholm, Oslo, Copenhagen, Helsinki, Frankfurt and Brussels in order to get the business. • Created Promotion – and Marketing activities for my respective markets.

- Leveraged earlier experience to develop media relationships, PR activity, marketing plans and communication strategies. - Organised and attended conferences, seminars and exhibitions, created marketing materials, controlled budgets and evaluated campaigns. - Developed new website for the 102-room hotel, oversaw photo shoot, designed look and feel, worked with web developers to present a format that enhanced brand awareness in a value-driven market. - Started and managed Facebook and Twitter accounts in collaboration with TravelClick. - Sourced advertising opportunities, placed adverts in local, regional and international press, and tracked competitor activity. - Managed Cross- Sales between the Sloane Square Hotel, The Chelsea Brasserie and Kitts nightclub. - Responsible of implementing sales and marketing campaigns for the Chelsea Brasserie during special events, Wimbledon, Chelsea Flower Show, Christmas etc. - Co - managed design and web layout for the Chelsea Brasserie website, Facebook and Twitter accounts. - Increased sales for Kitts nightclub via collaboration with the Swedish Chamber of Commerce, the Swedish and the Danish Embassy. - Gained extra publicity by sponsoring Childhood Foundation and the Cystic Fibrosis Trust. - Cold called organisations to establish whether attendees at exhibitions and events needed accommodation. Results: Exceeded target of 500 rooms (additional business) at Sloane Square Hotel for exhibitions by booking 550 via collaborations and cold calling; signed up an extra 1,000 room nights for corporate clients. Commended by management and awarded a bonus.

• Following a three-month internship, joined Pension Planning section in Regional Marketing. • Adeptly produced presentation materials that focused on attracting specific high net worth individuals from the Middle East. • Undertook direct mailing and Internet marketing, used different channels, produced brochures and interfaced with prospects. • Successfully planned customised events and gave sales presentations, analysed sales and marketing activities, and authored proposals. • Helped the UK and Scandinavian desks to organise seminars in London and the Middle East. • Planned customised events with the EMEA desk, responsible for both Estonia and Poland (partial) markets. • Interim manager who led two direct mailing campaign projects, included annual statements and sourced printing company. • Liaised with product management and agencies, co-ordinated with IT Support to obtain a mailing list. • Produced 500,000 new brochures, arranged Internet marketing, planned pension seminars for existing clients and prospects. • Undertook detailed market research, analysed competitors and performed a wide range of promotional activities. Results: Successfully organised seminars on pension products at Credit Suisse. Procured speakers and personally delivered a PowerPoint presentation that was passed to Marketing and subsequently used at key seminars held in other Europe.

Magisterexamen i företagsekonomi med inriktning på marknadsföring. Betyg VG på D- uppsats.

Avklarad examen i LSS, 7,5p. Lagen om stöd och service till vissa funktionshindrade.