Christine Lim

I am currently a Regional Brand Manager at GLICO, the leading confectionery company in Asia, with over 22 years of marketing experience in both B2C and B2B sectors. I have a Mini MBA in Marketing and a Nutrition Science certification to enhance my skills and knowledge in the field. My core competencies include brand development, innovation and portfolio management, digital marketing, market development, and brand and mix strategy. As the brand guardian for Pocky and Pretz, two iconic and beloved snack brands, I am driven by a can-do spirit, a hunger for success, and a belief in collaborative and accountable work culture. I have a proven track record of delivering strong revenue growth, impactful commercial innovations, and consistent brand awareness for global, regional, and local FMCG brands. My mission is to create value and delight for consumers and customers with innovative and relevant products and services that meet their needs and preferences. I am always eager to learn, grow, and challenge myself in the dynamic and competitive FMCG industry. I am excited to leverage my expertise and passion to drive growth and excellence for Pocky and Pretz, and to contribute to GLICO's vision and purpose.