Christina Yu-Eisenberg

Kyros AI is one of the fastest-growing EdTech startups, headquartered in Silicon Valley. As the world's first GPS for the educational journey, Kyros is an AI navigation system for college and career success, proven to 5x admissions rates at 1/10 the cost. The revolutionary AI solution, available on both PC and mobile app, sets the industry standard by providing comprehensive benchmarks, profile-based recommendations, and personalized GPS guidance. Additionally, Kyros has built the world’s largest database, featuring over 350,000 online courses and test prep videos, 40,000+ extracurricular programs, 100,000+ essays, resumes, and recommendation letters, and 40,000+ scholarships and financial aid opportunities, helping students find the best path forward every day. Collaborating with over 1,500 top-tier educators and university experts in the US, and offering milestone-based programs, Kyros has earned a reputation for demystifying and simplifying the college application process for ALL families.

Paragon One is a platform that bridges the gap between education and the workforce through scalable remote externships that help students gain hands-on work experience in different industries.

Brains & Motion Education (BAM!) is a tech-enabled company unlocking the potential of students year-round through summer camp, after-school, and structured recess enrichment programs. By empowering the next generation with world-class STEM, Arts, and Sports programs, BAM fosters a lifelong love for learning, shaping well-rounded individuals who are not just ready for tomorrow but thriving in the present.

We’re a crowd-infused, high-velocity company creation machine at the forefront of innovation and impact. Our Mission: 100 New Companies in 5 Years

Building new AI-powered video technology for sales/marketing... If you are a CMO/CRO or G2M leader, let's connect!

Founded at Stanford's Social Algorithms Lab in 2012, NovoEd is a capability-building platform that uses social and collaborative learning to drive alignment, performance, and mobility at scale. Through cohort-based experiences, NovoEd taps into collective wisdom, placing each learner at the center of perspective, application, and expertise. Large enterprises such as 3M, GE, and Nestlé partner with NovoEd to accelerate their critical initiatives and reconnect teams through learning that is felt, experienced, and swiftly transformed into impact.

Powered by a blend of artificial intelligence and live human interaction, Mursion provides immersive VR training for essential skills in the workplace. By using trained professionals who orchestrate the interactions between learners and avatar-based characters, Mursion simulations achieve the realism needed to deliver measurable, high-impact results. Drawing upon research in domains such as learning science, artificial intelligence, and psychology, Mursion harnesses the best in technology and human interaction to deliver outcomes for both learners and organizations. -Cross-functional leadership, market sizing and segmentation, growth strategy -Lead generation, inbound and outbound strategies and execution across channels -PR & communications, speaking engagements, thought leadership -Integrated branding and positioning in competitive landscape -Growth and performance marketing, including email, automation, web -Inside sales team, training, and revenue generation -Sales infrastructure, funnel metrics, and technology stack -Content strategy, social media, crowdsourcing, blogging, video, infographics -Product marketing, user experience, badging, certification -Revenue operations, forecasting -Tradeshows, virtual and in-person events, event marketing

McGraw-Hill Education Learning Science Platforms apply artificial intelligence to learning through adaptive technology. The platforms transform content into personalized experiences that adapt in real-time to each learner’s behavior and performance. Every moment is optimized, so that the right content is presented at the right time for each learner. Greater learning efficiency, effectiveness, and engagement are the immediate results, improved training ROI and organizational performance the ultimate results. Learners focus on challenging areas, fight memory decay, and move knowledge from short to long-term memory, all while remaining engaged. The technology is based on educational theory and cognitive science that explores memory, metacognition, and the personalized delivery of concepts. Refined by millions of learners and thousands of authors, the platforms offer enterprise-grade security, integration capability with major LMSes, and are highly scalable and backed by McGraw-Hill Education brand and services. Winner of 9 Brandon Hall Excellence in Technology Awards, Including: -Gold for Best Advance in Emerging Technology -Gold for Best Advance in Unique Learning Technology -Gold for Best Advance in Content Management Technology -Gold for Best Advance in Learning Management Technology for Compliance -Gold for Best Advance in Technology for Testing or Learning Evaluation -Gold for Best Advance in Learning Management Technology Winner of 2017 CODiE Award for Best Authoring Tool

-Manage national marketing strategy for products representing over $40 million in annual revenue. -Define the go to market campaign and communication strategies within the ecommerce and digital landscape. -Develop and leverage deep business understanding and strong relationships with key stakeholders to align consumer campaign objectives and approaches with B2B efforts. Influence key partners across the organization to drive success of the consumer channel. -Partner with Product, Sales, Finance, and Strategic Marketing leaders to define the consumer segments that will present the highest ROI for MHHE. Support Finance teams in forecasting and budgeting ecommerce business through the review and assessment of site analytics and sales transactions -Define the higher education ecommerce roadmap in collaboration with key stakeholders. Recommend and create multi-channel digital marketing plans to engage and build audiences and provide measureable ROI. -Actively seek new ways to continue to improve the ecommerce experience by evaluating new solutions, customer communication tools, mobile solutions, etc. -Lead vision, strategy for Marketo marketing automation initiatives across strategic marketing touch points/assets that help optimize campaign effectiveness. -Build demographic and behavioral lead-scoring for consumers; create nurture and drip marketing tracks. -Lead product training efforts for field and inside sales teams to ensure clear communication of product positioning/messaging. Support sales organization through in-person and virtual presentations, webinars, and regional/national events -Partner with market development team to execute large-scale symposia and focus group events

Knewton is an adaptive learning technology provider that personalizes learning content. The Knewton platform recommends the best work for an individual learner by calculating data on how she learns best, what she already knows and what other learners like her have found most effective. The platform can be integrated with any digital learning content. I have managed product marketing and content marketing. Areas of focus: brand strategy, content strategy, SEO, inbound marketing, product development & roll-out, cross-functional leadership, multimedia production, email marketing, product marketing, social media, blogging, copywriting, PR outreach, big data, gamification, edtech, tech startups, arts & culture management Check out my blog posts at http://www.knewton.com/blog/author/christina/

Summa cum laude (top 5% of the class), early Phi Beta Kappa, High Honors in English, finalist for the Rhodes scholarship (chosen out of several hundred to represent the state of New York), 2004 Class Scholar (most outstanding scholar in 2004), Kinsey-Slaymaker Academic Achievement Award, Perkins prize for excellence in English, publications in nationally circulated literary journals

Publications in nationally circulated literary journals including New Letters, Fence, Indiana Review, New Delta Review, BOMB, Gargoyle, and The 2008 Robert Olen Butler Prize Stories anthology. Nominated and cited in several Best American anthologies.