Christina O.

Whoa Events is an event design & production agency. We are a team of ridiculously detail-oriented creatives who partner with you to seamlessly produce unforgettable events. Our favorite events to design include: 1. Offsite & retreats 2. Conferences & roadshows 3. Executive events 4. Incentive trips

• Planned 65+ events in 2017, including conferences, executive dinners, field events and milestone celebrations.

• Nurtured marketing qualified leads to ensure a smooth connection between marketing and sales. • Managed outsourced demand generation in an effort to increase the lead pipeline. • Utilized data to improve marketing promotion for webinars and regional events, resulting in increased registration and attendance. • Organized Marketing & Sales aligned Marketo campaigns to effectively promote all internal and inbound events. • Coordinated promotion and registration for internal events, such as Road Shows. • Ran point on conversion campaigns to build and convert highly targeted database segments. • Designed and executed promotion plan for Taulia Connect, our annual customer conference, to drive customer and prospect registration.

• Transformed marketing efforts seamlessly into active sales opportunities resulting in increased inbound leads by over 100%. • Created campaigns within Marketo to automate emails sent within our database. • Organized Marketing & Sales aligned campaigns to effectively promote all internal and inbound events. • Planned and executed promotion of and logistics for internal events, such as Road Shows. • Built working relationships with directors, vice presidents, and C-suite executives at Fortune 500 and Global 2000 companies. • Conducted initial sales calls with leads to filter qualified leads for Account Executives in the United States and Europe. • Created dashboards in Salesforce to showcase sales results; created Marketo follow up campaigns to evolve warm leads into hot leads.