christina sikand

director of communications and public relations

About

It's often joked that I cannot go anywhere without coming back with a story. And it's true. I'm a sucker for a good story. This may be a side effect from the bubbly, avant-garde attitude that I've retained since childhood. I love new: new connections, new learning, new stories. There is great power in communication, connecting and uniting people. I believe that everyone can find a mutuality, whether it be over deep love of Turkish coffee or a cool, new app. If we become the average of the five people we spend the most time with, kindness and passion for great ideas are the qualities I appreciate most in others. And I have made it my personal mission to excel at communicating that passion into stories. I'd love to listen to your story. Let's connect. I think someone mentioned coffee? Reach me at: christina.sikand@gmail.com

Country

united states

City

new york

Industry

public relations and communications

Skill

public speaking, social media, public relations, editing, leadership, research, marketing, writing, blogging, media relations, community outreach, press releases, newsletters, storytelling, brand development, brand management, business development, negotiation, marketing strategy, brand awareness, brand architecture, corporate branding, branding and identity

Experience

head of community -> pr, communications, branding, and strategic partnerships

toffee insurance

2017-9 - 2018-12 · 1 yr 4 mos

At Toffee Insurance, I handled brand, communications, public relations and strategic partnerships. Toffee Insurance is an insurtech platform, which aims to de-jargonise the insurance buying experience, offering bite-size, singular-focused insurance policies. We believe that this product has the ability to humanise insurance products towards a growing, yet neglected, digital-native demographic. www.toffeeinsurance.com

public relations

transferwise

2017-1 - 2017-8 · 8 mos

* Managed international conference and press tour with C-Suite leadership * Created and maintained the North American case study database, analyzing opportunities to share customer insight and stories * Created and maintained the North American Events Catalog, proactively seeking avenues to position TransferWise as a thought leader in the NYC community and wider North America * Participated in brand analysis and development dialogue to localize TransferWise to the North American market

business development and investor relations intern

liftuplift

2016-5 - 2016-7 · 3 mos

* Served as the network ambassador, creating and fostering relations with a focus on new business listings and media. * Developed a multimedia presence, including an interactive press kit. * Curated engagement with Chicago's startup and technology communities. * Represented liftUPlift during TechWeek. * Created and hosted A Night for Women in Media, featuring speakers from The Chicago Tribune, Chicago Woman, and other various media sources.

arts and entertainment editor

jacksonville state university

2015-8 - 2016-1 · 6 mos

* Led as Content Creator for the Arts and Entertainment section * Served as Editor | Recruitment Chair for new staff writers * Designed page layouts via InDesign

public relations aid

jacksonville state university

2014-2 - 2015-4 · 1 yr 3 mos

* Planned and developed content creation and story pitching during weekly staff meetings * with Director * Managed and created outsourced materials * Web and email publications via Constant Contact and Cascade * Draft press release materials * Composed the university’s weekly internal newsletter: Red&White Sent via Constant Contact * Worked directly with the Marketing Department for newsletter re-branding * Generated content and conducted interviews for publications * GEM of the Hills, semi-annual publication * www.jsu.edu/news * “Town and Gown” section of The Anniston Star newspaper