christina morreale

* Created new brand identity, concepts, and collateral for brick-and-mortar business startups like TheWellHeeledWay.com and FlameKissedCreations.com. * Rebranded collateral for The American Road Machinery providing the company a lucrative edge and attract new buyers which sold in 2013. * Directed photoshoots and created conceptual design pieces including lines of merchandise that helped bands gain steady revenue during touring. * Rebranded NolasHairSalon.com’s look and logo to target high-income clientele which has resulted in new services and retail location expansion. * Designed a website and took photography for Bob-O-Link Manor making applications more efficient and increasing their number of rentals significantly.

* Invented a signature style hairpiece and successful business selling unique fashion products for underground culture. * Established the first online store in the world to offer custom hairpieces in addition to supplies and how-to tutorials.

* Responsible for designing responsive websites, social media campaigns, signage, trade show booths and other materials for agency clients. * Created rebranding to comply with new brand standards for 7 Northeast Ohio YMCA locations as well as new strategic branding for NIMBUS, Hollow Bone Records, and more. * Worked with copyrighters and account managers to develop new marketing campaigns, promotional concepts, and social media advertising campaigns.

* Cultivated a new branding strategy, concepts, logo, photography, and Etsy store that funded a retail storefront. * Managed and trained new employees on artisan techniques. * Developed custom-designed products, labels, packaging, outdoor/indoor signage, and promotional items. * Established all social networking campaigns, press releases, and print advertisements for a successful grand opening. * Implemented a POS and credit card processing system. * Organized events and developed ideas for classes, programs, and other retail store functions.

* Designed websites and email campaigns for multiple retail catalog brands. * Improved the overall visual message of email campaigns which resulted in an 15% increase on click rates, total number of orders and gross order amounts and revenue produced. * Utilized product sales reports, and detailed analytics reports in email merchandising decisions.

* Worked directly with clients to design custom responsive web designs, Wordpress and Wix websites, and quality web content. * Successfully completed HTML & CSS training course by Codecademy.com.