Christina Hull

Responsible for the development and production of Verizon's experiential activations across consumer, brand and business leveraging Sports, Entertainment and Media partnerships. Lead the strategic development of platforms that deliver differentiated, scaled experiences both live and virtual driving brand and business impact. Lead and manage team of marketers focused on national, local and hyper local events to drive customer retention (Verizon Up) and segment growth. Produce industry, thought leadership and customer engagement events including live network demonstration. Manage range of agencies including experiential, talent, creative and digital. Responsible for budget and contract management.

In a newly formed sports and entertainment marketing division at JP Morgan Chase, championed the launch of a consumer brand platform that united the firm’s lines of business (Card Services and Retail Bank) and leveraged the firm’s sports and entertainment partnerships. Launch included strategy development, competitive analysis, brand positioning, digital asset development and strategy and media planning. Fostered and led a cross-business unit team to implement the new platform across firm to launch holistically and successfully. Directed integrated marketing campaigns leveraging new brand position to gain market share. Refocused media investments and developed new content platforms for deeper integration into broadcast programming and to push digital engagement. Managed the build out of the Chase Lounge at sponsored venues as well as management of events across properties. (Madison Square Garden and all of their venues, sports teams and entertainment properties, U.S. Open, MetLife Stadium, NY Jets, NY Giants, Amway Center and Amalie Arena).

Upon acquisition of Fearless Entertainment by TBA Global, focused efforts on expanding the branded entertainment and sponsorship business unit, that combined digital, social, entertainment and production expertise. Partnered with brands such as; Ford Motor Co and McDonald's to create digital branded programming and content. Capabilities include: marketing strategy and execution, website development and management, promotion overlays and social/new media distribution.

At Fearless Entertainment, a small start-up entertainment marketing agency, took on an entrepreneurial business development role and contributed to the growth and profitability of the agency, which ultimately led to acquisition by global events company TBA Global. Agency capabilities: client management, marketing and media strategy and planning, event production and content development. Clients included: AT&T Wireless, Nokia and Sony Ericsson, Ford Motor Company, Hard Rock Cafe, Int'l and MTV Networks.

Responsible for the development of comprehensive strategic marketing plans, including the negotiation and direction of joint capital, sponsorship and licensing agreements across AT&T divisions with top partners including: The Walt Disney Company, NBA, Olympics, Rock and Roll Hall of Fame, Cirque du Soleil and MTV/Viacom.