Christina Langdon

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Acting Head of Marketing, Kaplan Test Prep. As the head of my own specialty firm, I advise on strategic brand development with a focus on digital content, social media and digital communications. I translate business goals and market insights into marketing strategies to effectively communicate core brand positioning. I have a structured method to analyze search interest and intent (keyword research) along with forensic content auditing to find content gaps. I work with clients to fill those content gaps with compelling content and utility to drive bigger communities, create conversation and move customers down to conversion. We operationalize, test, optimize and build momentum. Clients include Kaplan Test Prep, Broadridge Financial and a leadership coaching firm. "The future takes architecture and for that we need architects who see the world for what it has the potential to be."

Led sales and marketing teams for SocialFlow, a social media optimization SaaS technology which applies a proprietary algorythim to understanding attention and real-time value of content on the social graph to help brands generate incremental performance and customer advocacy. Clients include global brands including the Wall Street Journal, New York Times, as well as consumer brands including Pepsi, Walmart, United, Estee Lauder.

Responsible for 50% of global revenue from the industry's leading national advertisers. Defined, prioritized and developed insight driven media solutions using passion-based media environments. Laser focus on vertical sales strategy, social media generation, engagement media, and content development for brands. Built a team of sellers with big brand consultative sales experience. Trained and transformed transactional sales team into solution-based sellers.

Responsibilities included management of both brands including strategic planning for all aspects of the business including sales, editorial, marketing and new media including websites, daily digital newsletter, Apps, Ipad, and Mobile.

Managed a fully integrated sales team selling cross platform programming rooted in digital, publishing, broadcast integration across multiple television programs, radio and new media sales on the Ipad, Apps, Mobile and social platforms. Led a high performing, multi-disciplinary team of sales-marketers. Oversaw all business operations for media division including strategic planning, revenue goals, digital inventory management and forecasting. On the launched team of marthastewart.com, MARTHA TV, and four magazines. Other positions held: Group Associate Publisher, MSLO Associate Publisher, Martha Stewart Living Advertising Director, Martha Stewart KIDS Sales Manager, Martha Stewart Living, MS TV, marthastewart.com Marketing Manager

Developed and implemented corporate sales programs with responsibilities including day-to-day client relationship management and program execution. Programs included “The Mazda Meaning of Life” and “Chrysler Rediscover America”.

Responsible for public relations activities for two of the agency's largest accounts: Du Pont and General Electric accounts.