christina hanlon

Led healthcare client accounts for corporate reputation projects; Plans, executes and launches data-driven strategies that meet business objectives and increase brand awareness. Managed work in media and engagement, tactical implementation, creative design and digital strategy to ensure quality control while adhering to deadlines and budgets. Helped clients engage with their key constituencies using an analytics-based approach that discovers how people consume, process, share and act upon information.

Responsible for global brand management, media relations, digital strategy, event planning and marketing communications. Led Global Brand Council designed to promote global collaboration and share branding perspectives. Executed social media strategy and responsible for daily interaction on Facebook, Twitter, YouTube and LinkedIn. Grew Facebook to more than 10,000 followers and Twitter to more than 1,000 followers in less than a year. Executed company name change strategy including development of brand guidelines, planning and execution of press conference for 100 journalists at large industry tradeshow, facility signage updates, and more. Planed and executed media, community relations and employee engagement events. Managed more than 15 agencies for development of ads, video production, collateral, company merchandise and exhibits and displays.