Christina Galke

Media Director @ AFFIRM Agency

About

Experienced media professional with proven success in delivering strategic media solutions that drive business growth. Adept at blending creativity with data-driven insights to optimize advertising campaigns and maximize ROI. Skilled in collaborating with cross-functional teams, negotiating media buys, and staying ahead of industry trends. Committed to excellence in media planning, buying, and execution to elevate brands in a dynamic media landscape. Strengths: 10+ years of expertise in media planning and buying across various platforms. Proficient in using data and analytics to make informed media decisions. Track record of developing and executing successful multi-channel campaigns. Strong negotiation skills and a knack for securing cost-effective media placements. Proactive in staying updated with industry developments and emerging technologies. Collaborative team player with a results-oriented mindset.

Country

United States

City

East Troy

Industry

Marketing & Advertising

Skill

Time Management, Social Media, PowerPoint, Microsoft Word, Public Speaking, Microsoft Office, Customer Service, Facebook, Microsoft Excel, Research, Marketing, Teamwork, Editing, Writing, WordPress, Social Media Marketing, Google Analytics, Communication, Market Research, Negotiation

Experience

Media Director

AFFIRM Agency

2025-1 - Present · 1 yr 9 mos

Pewaukee, Wisconsin, United States

Associate Media Director

AFFIRM Agency

2023-7 - 2024-12 · 1 yr 6 mos

Pewaukee, Wisconsin, United States

Media Planner/Buyer

Batteries Plus

2018-3 - 2023-7 · 5 yrs 5 mos

Hartland, Wisconsin

- Responsible for researching all media options and compiling market research to present during new owner meetings -Strategize, research, plan and get approval for all responsible markets from franchisees on an annual basis - Negotiate, buy and optimize advertising for all local broadcast, print and digital buys for 150+ stores. - Manage day-to-day affairs and ensure franchise owner satisfaction for all assigned markets. - Calculate, maintain and update the traditional and digital advertising budgets for all 700+ stores

Media Coordinator

Batteries Plus

2016-5 - 2018-3 · 1 yr 11 mos

Hartland, Wisconsin

-Gather information from media vendors including but not limited to; rates, avails, deadlines, market research -Traffic advertising materials, track print redemptions, receive and audit vendor invoices & perform quarterly post-buy analyses -Research and plan media plans and place media buys for assigned markets -Use business intelligence data to review key store metrics -Review, update and maintain market status files for all media markets

Digital Marketing Intern

Batteries Plus

2015-5 - 2016-5 · 1 yr 1 mo

Hartland, WI

- Assist in the build out, implementation, and management of the in-house AdWords accounts -Generate reporting for e-commerce and franchise acquisition reporting -Analyze keyword sets and search query reports to uncover possible keyword expansion and exclusion opportunities -Assist in the development of ad copy and analyze the results of ad copy testing -Using data and analytics to assist in developing strategies to improve campaigns -Work with the creative team to develop relevant landing pages -Apply and revise the closed captioning on all company YouTube videos to comply with accessibility standards -Work closely with the media team to generate, send out, and revise quarterly TV, cable, and radio traffic