Christina WU

Senior Product Marketing Manager @ CDNetworks

About

- 13 Years of Experience as Product Marketing Manager: Developed proficiency in the E-Commerce, Gaming, Manufacturing, and Streaming Media industries, adept at tailoring industry-specific solutions. Success stories includes notable projects with Shopee, SONY, BMW, TikTok, Nintendo, and 17Live. - Wealth of Project Management Experience: Demonstrating strong organizational coordination and comprehensive planning skills. Spearheaded numerous large-scale projects, encompassing global MIS build-up, cross-border platform migration. - Effective Team Leadership: led a team of 7 members with a focus on results-oriented performance. I excel at efficient communication, cross-departmental collaboration, and fostering teamwork. - PMP and BEC certificates achieved.

Country

China

City

Xiamen

Industry

Information Technology & Services

Skill

Event Marketing, Exhibition Management, Cross-functional Team Leadership, Team Management, Project Management, Customer Engagement, Product Marketing, Axure RP, Strategic Project Management, Complex Project Management, Manufacturing

Experience

Senior Product Marketing Manager

CDNetworks

2018-12 - Present · 7 yrs 10 mos

1. Conducted research and developed industry solutions for e-commerce, gaming, streaming media, and manufacturing sectors. 2. Facilitated cross-departmental (Customer/sales/pre-sales/post-sales/operations/R&D/marketing.) and international communication to support projects. Client cases include SONY, Nintendo, Shopee, TikTok, 17Live. 3. Assessed and implemented product functionalities and portal platform requirements, accomplishing several large-scale projects, including platform migration and cost optimization, reducing operational costs, and enhancing user experience.

Senior Project Manager

Lenovo

2016-4 - 2018-12 · 2 yrs 9 mos

1. Managed cross-departmental and cross-border communications (marketing, product development, testing), planned mobile software lists, and ensured the implementation of software functionalities, completing an average of 5 mobile projects annually. 2. Led the post-acquisition integration project of Motorola, merging the American and Chinese systems, including platform, tools, processes, and data migration, completing the migration ahead of schedule within 18 months.

Project Manager Supervisor

TPK Touch Solutions

2014-5 - 2015-8 · 1 yr 4 mos

Coordinated interdepartmental efforts to drive delivery, responsible for new business in the European and American markets, completing the BMW in-car project with annual revenue exceeding 5 million USD. Managed a team of 7-people group.

Marketing & Product Manager

Hongfa Group

2011-7 - 2014-5 · 2 yrs 11 mos

1. In charge of competitive analysis, market research and event planning, leading several international industrial exhibitions in Munich, Shanghai, and Beijing. 2. Led the launch of the MIS platform, covering market research, functionality planning, design, development coordination, testing, training, and maintenance. Achieved a 95% user adoption rate within one months, improving user efficiency.